Is The End of Small Business On Facebook Happening?
When Facebook first created Brand, Fan, and Business Pages a few years ago, small businesses along with Fortune 500 Companies started creating their online presence on the biggest social media platform to hit the internet. With over 1 Billion users it was the smart thing to do. Small Business owners started building large followings on their pages and creating engaging content for their fans that followed their page. However since Facebook has went public they have been looking at ways to increase their revenue and share prices.
At first we started seeing more and more ads in our personal news feeds, and why we had the option to promote a post on our business or fan pages, if you had over 500 Likes on your page your posts usually hit close to 30% of those people if not more depending on the engagement the post received. This was allowing small businesses to keep in contact with their customer base and keeping their brand in the minds of customers that were looking for their services. Back in December they rolled out a new algorythym that cut that organic views down to 6% by the end of last month. So if you are the local grocery store down the street and you have lets say 4,000 Fans/Likes on your page your average post is only going to reach 240 people depending on the time your Fans are on the internet. So you can proably cut that down by another 10 % of the 240.
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So with that being said in order for Small Businesses to get seen on Facebook they will have to create more engaging posts so their posts are shared organically by their fans. Otherwise Small Businesses will have to start paying to promote their posts, filling the pockets of Facebook and their share holders. Will you pay to promote ads on Facebook? Will this be part of your marketing budget?
What we have started to do here at New Simple Marketing is, why we still use our Facebook Page we are putting more of our content out on Google Plus. The reason we were so big on using Facebook Fan pages was for SEO puproses. Well a couple of years back Facebook stopped having their real time search pushed out through Google, and started using BING as their official off site search engine. So with that being done, and now organic views being cut, we needed to start looking for a way to get our content out socially and for SEO purposes in building traffic to our sites. This is why we are focusing more on utlizing Google Plus as our social media site of choice.
Google Plus helps builds your small business, and or brand as an authority based on your content and how its shared around their site, pushing not only your posts up in Search results, but your brand, and website as well.
See ourGoogle Plus Page for marketing updates, SEO News, and things that help drive traffic to your brand and website.