One of the first things I do with clients is determine their relationship with the post office. Why? Because in order to be an effective marketing organization, they will need to get pretty cozy with them. I admonish you to shake off the image of our mail system as being anything other than a highly reliable and valuable strategic business partner. After all, they help to deliver your message to a targeted group of prospects in an inexpensive way. And these prospects will buy depending upon t...