Showing Tag: "branding" (Show all posts)

Why cut prices if nobody is going to know about it

Posted by Keith Eastman on Friday, January 8, 2010, In : Branding

With the bad economy you see alot of business's cutting prices thinking that will bring them in new business. This is so not true if nobody knows about it. Marketing is always goign to be a key to any business even in a bad economy. The thing is not to cut your marketing budget. If you cut your prices and do not market that you are doing sales, and that your product or services have value then all you are doing is hurting your bottom line.

I am not saying that cutting prices is bad, because ...

Branding Yourself as An Expert - John Albertson

Posted by Keith Eastman on Sunday, November 8, 2009, In : Branding

Establishing yourself as the expert in your field will help you gain both recognition and respect. Luckily, that recognition and respect transfers directly to your company. If people trust that you truly know what you are talking about, they will feel good about investing in your product.

How to Gain Recognition
There are countless vehicles through which you can brand yourself as an expert. Budgets tend to limit what most companies can do, however. While television and radio appearances will re...