So far we are well into January of 2011 with no major changes so far coming from Google, Yahoo, and Bing as far as changing things on how they look at websites. This is a time that as online marketers we can breath, but its not a time to be lazy and not clean up our websites and directory listings.
You want to make sure your local online marketing is set, and that your site is cleaned up and ready because there will be more changes coming in the future, and you want to make sure that your with the game and not behind. Here are some things that you can do, so your caught up with the game.
1. Back Links- Use
Google Webmaster Tools, by installing it on your website and check all of your back links. Make sure they are not broken, and any link trades you did this past year, make sure they are still valid.
2. Make sure you have a Google place page for your business and website. This will make sure you come up in local searches in your area. This is espically important if your business depends on the majority of its business from your local area.
3. Google your business and see where your information is listed. If you kept a list of directories that you submitted your business too, check those and verify the information to make sure its all correct.
4.Review your website and start optimizing it. Spend more time on Keyword focus, moving pictures, think about color changes, add fresh content etc. If your not using
Google analytics then your missing the boat. Just dont guess at things, use the free technical tools that are available to you.
Make sure your ready for the changes that will come in 2011 by having the basics down, and your site ready to go. If you do not do this, you will be falling behind very fast, and your competition will be getting the traffic and sales that you were suppose to get.
