Alot of People Dont Realize that Sales and Marketing go hand in hand. They actually do. Sales actually goes under the Marketing family all together.
There are 3 ways to market your business but only one proper way works with good results. One way you could market your business is just by doing that. Market! Post ads, pass out fliers, radio, online etc. What happens after all that? The customers go to your site, they call you they want to buy what ever your offering but do they? More then likely only a small amount of them will.
Another way to direct sale your business. Make contacts get out there and realy talk to people face to face, educating them on your product or service. Do you get results that way? Yes but its the same as just marketing your business. Only a small amount are going to purchase your items or services, unless you run into a direct need. People need to know about your brand and need to be reminded that its still out there. Other wise they will just put your card in their roledex and when it comes time for them to buy they will most likely go with the company that has brand recognition, proper marketing, and a great sales presence.
So all 3 techniques need to go hand in hand with your business. Market get recognized, and also stay fresh in consumers minds. Have trained sales staff or yourself out selling your product or services. You will see alot more results and more impact on your BOI.
Get A New Gallon Of Paint For Your Marketing
When we want to freshen things up such as our office or living room, we always seem to want to put a fresh coat of paint on the walls every few years. However with your marketing plan, you need to make sure you look and freshen things up once every 6 months or if you want to be really active with your sales, I recomend doing it every 90 days. The term new gallon of paint for your marketing stratergy is to launch a new marketing platform after each review. If you are not doing this with your marketing then you could be loosing sales. One thing you want to always remember is that typical marketing takes time to see the fruits from it, but its necessary, however dont take away time from doing direct sales.
For some tips on reviewing your marketing plan, visit our blog post on the subject.
Reviewing Your Marketing Plan