Is Your Site Popular or Do You Know What Your Talking About
Google employee Matt Cutt's announced that a new Google Algorithm change is coming in the near future to help improve their search query results. The new change is going to measure the sites for authority and not so much for popularity. Many sites or blogs are popular and get a lot of traffic but what is their niche? Are they just popular on the subject or are they an authority on the subject?
So to put it plainly lets say you have a blog and your niche is Pets, and this blog is very popular but you end up writing a blog post about Weddings. Well right now your post about weddings since, your blog is so popular is going to rank high for searches in Weddings. What is being proposed is that those kind of posts and sites will not rank as high. Google is wanting to give people a search experience to where they are seeing people that are experts on the subject or making sure that a website for a niche is actually posting fresh content for that niche.
Since no exact information is really coming out of Matt about the exact changes, its strongly recommended to people that you start tailoring your content strictly to your niche and not get side tracked about writing about something completely off base. If you start working on your content now, its less likely that your website will be hurt with this new change. So you can wait and see what happens or you can get a head of the game and start working on building quality content that will show Google you are an Authority of that special niche. With out knowing the exact dates you should be cleaning up your site and blog now so you don't loose your organic traffic. Supposedly this change is going to help small businesses and smaller sites get more organic traffic because they are the professional on what they are writing about.
It will give people better, and faster results especially if your looking for medical advice. How many times have you did a search and you had to dig a few pages because the sites that are showing up on the first few pages mention what your looking for but the people writing it don't know what they are talking about?
This happens many times for example how many times have you did a search and you got an Answer site, or a ASK Question site with various people chiming in their opinions or thoughts on a subject? I have done this all too many times and found useless information or the wrong information. This is what Google is planning on cleaning up with this new change. I guess we will see more or hear more when it actually happens.