Since Facebook went to be a public traded company on Wall Street, it has been creating more ways to improve their revenue by selling ads, and boosting posts for marketers, small businesses and hotels. You proably have noticed during this year by looking at your Facebook insights that you are not getting the engagement you were use too, and your posts are not being viewed by as many of your fans as you think. Did you know that a Facebook Business or Celebrity page only receives 1% to 2% of views to their post or offers? Thats a small number for hotels and businesses that have less then 100,000 followers.
If your hotels Facebook page only has 1,000 LIKES which is fans, you do the math with figuring the highest, so when you make a post on your page on average only about 20 will see it in their news feed. Which is basically nothing. So were going to give you 4 really simple tips on how you can boost your reach with your Facebook posts with out spending any money.
4 Free Tips To Boost Your Hotels Presence On Facebook
Short Description- Many people are really missing it when it comes to the short description. You need to look at your short description for your hotels Facebook page as a meta description for search engines. You also need to be careful and make sure your short description also entices future guests to visit your page. Making sure location, and hotel are in this description. I know it sounds tough, but if you look around at other hotel pages, and websites you will start to get the idea.
Long Description- Now this is where it becomes powerful. Make sure you fill out as much space that is allowed. The more in this section the better. In the first paragraph you want to tell people your story of your hotel, and use your keywords in this section. Then lead into your amenities and services. Towards the end of the long description make sure you put in things about special events that draw out of town visitors, and information about some of the bigger employeers in your area that bring in rooms.
#HASHTAGS- Hashtags came onto the scene first with Twitter. Its used as a way to catergorize tweets. Facebook adopted this a couple of years back to use for their grap search. When you place a # next to a word it will go into an online file cabinent so to speak, so when anybody types in those keywords in search, posts that are relevant will show up. Grap search has taken a while to take hold, but people are starting to use it more and more these days. So its important to post about relevant information, and use a #hashtag with your major key words. Do not use hash tags in every one of your posts. If you do this it will look spammy.
Hash Tag Examples:
#Beverlyhillshotels #hotelnearimax #hotelnearfairgrounds You get the idea?
Educating Your Fans and Future Likes About Facebook Page Settings- Facebook made some major settings in the last few weeks that is really hurting hotels and celebrities pages. Watch this video to learn about it, and how you can battle against it.
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