When you think about marketing your business with social media you need to make sure you think your social media campaigns out thoroughly before implementing. One thing you need to make sure you do is keyword research. Most businesses and even some marketers are missing this vital step, to make any kind of social media campaign take traction and get viewed by potential customers. The reason for this is lack of training and staying up to date with the ever changing marketing world. Social media changes constantly, and in order to have a great social media campaign you need to know about these changes and how to adapt.
Keyword research is key so you want to make sure you research the keywords that people are typing into search engines like Google, Bing and Yahoo. Now your probably asking why do I have to do this on social media? The reason for this is that Facebook and Twitter are indexed by Google and other search engines. Not to mention Facebook has its own graph search that it released a year or so back, and its becoming very popular now with people starting to use Facebook as a search engine. The whole key is that you want to have your best social media campaigns seen by the public other wise there is no point, and you wont get your bang for your buck. We use the keyword planner in Google Adwords. Its free, and with Google being the largest search engine to date, it has the most valuable statistics on searches. Once you think about your social media campaign and you have your keyword research completed now its time to put some things together.
Title: You want to make sure your title invokes emotion, and sets a mood that makes the consumer want to click on your post. This is very important, and most businesses miss this. Having a compelling title that invokes emotion for some one to view your post or ad is the main ingredient because you want people to go to your offer or website. Not just read a few lines of text as they are scrolling through their feeds.
Body: Now depending on which social media platform your using you want to keep the body of the post or ad short, and use your keywords. The body should invoke the same emotion that the title of the post or ad does. You want to basically solve a persons problem by giving them the solution. The title can be the problem, why the body tells them how you can give them the solution, and then boom they click on your post going to your offer or website to see how you can remedy the problem for them.
Getting engagement to your social media campaigns is the key because we all know that sales are in the numbers as to how many times people view your post, click on it, and then go through your sales funnel. You want to make sure you are capturing peoples contact information as well, so you can build a list, to reach out to these people over time. Not everybody makes a purchase the first time they see something, so its important to have this information, because if they clicked on your social media campaign, and then took the time to give you their name and email address this means they are more interested in your product but just not at this time. So you do not want them to forget about it.
Make sure you have a picture that also is relevant to your social media campaign. The best social media campaigns that get the most engagement will always have a good picture that is relevant to the offer. We are visual people, and to be able to see something visual will also trigger that emotion to click on it to find out more information if the picture is compelling enough.
If your social media platform that you are using for this campaign has a lot of followers you can launch a successful social media campaign with out paying for boost promotion. As long as you use a compelling title with a body that enforces that title and explains on how your offer is going to solve a problem for them or create the value that they are looking for. Most advertisers throw out tons of money on paid per click advertising, and boosting their posts when they really do not have too all the time. You just need to make sure your consistent when running a social media campaign and use different messages on different platforms to test and see where you are getting the most engagement. If you find that one of your campaigns has received the most engagement and click through, look at it more closely and see how you can incorporate things into your next campaign.
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