Its every hotels General Manager and Sales Directors dream to have their website on the 1st Page of Google with their areas hotel search term, however it can't be done overnight and nobody I mean nobody can guareentee you 1st Page search results with Google.
Marketing companies out there that do online marketing for other business's other then hotels are reaching out to the hotel industry in hopes in gaining more business. However they cannot garueentee you 1st Page on Google, and when they do succeed at this, your website will be at risk of being permantely removed from Googles Search forever. Alot of these companies that are out there making such promises are using black tecniques which are not allowed by Google. Google is punishing these sites by removing them from their search index. Which means nobody is going to find your site. Alot of these companies also do not know about the new Google algoryhtym for hotels since Google is wanting to make money off of Hotel sales by becoming its own travel search engine.
Google Uses Lattiude and Longitude For Hotel Searches
For the last 5 years Google has been wanting to localize searches to make their searches easier on people looking for something in a local area. They picked Hotels to start this out, and if your hotel is not close to the downtown city center, your chances of being on 1st page are slim to none. When you do a search for local hotels such as Davenport Iowa Hotels, your going to get a list of local hotel pages in Google, and then a small handful of websites for those propeties on the 1st page. Those hotels are closer to your city center and it goes from there.
Having good key words in your website description and meta tags are always going to be key, but overloading and anchoring text to get you to move up those searches is not recomended. However there is a way to get your website to move up in the searches if your not on the 1st page and thats by focusing your online marketing to your local events that drive room nights to your local area.
Focusing your online marketing to your areas events and tieing it in with your hotel is the best way to get seen on Google as most people will search for hotels near the big event because they want to be close to the event, or some people do not want to be close to the event. This will force Google after time to move your site up for your areas location. However if you are in a small town on the outside of your market, ranking on 1st page wont happen.
Remember trying to fool Google will cost you, and using a company that promises 1st Page ranking on Google is just throwing your money down the drain.