How To E Market Your Hotel
Hotel E Marketing which also stands for internet marketing, online marketing, or digital marketing is very crucial for any hotels survival. With over 88% of travelers looking online to make their travel plans, you want to make sure that your hotel e marketing is being ran on various platforms to make sure travelers are seeing your product. If you do not have a great online presence then you need to come up with an hotel e marketing strategy.
There are various ways to e market your hotel with numerous of tools already available to you at your finger tips. If you find out that you don't have time to this on your own hire a marketing agency that understands hotels to do it for you.
Get a great start by doing the following to e market your hotel.
Steps To E Market Your Hotel
1. Email Marketing- This is still one of the greatest ways to continually e market your hotel to past guests that have already stayed at your property. If you are not collecting guest emails to send confirmations to them, I strongly recommend you do it now. We have countless of times brought back guests who have stayed at various properties due to a change in management, new amenities, an event happening in the local area, or because they just haven't stayed with you for quite some time and have forgotten about your hotel.
2. Website - You need to have website as your central point of online contact with future guests. They need to be able to do some research about your hotel, and if you do not have a website for them to do this, then hotel e marketing for your property will never pay off. Its also a great benefit that these guests can make reservations on your website or have a link that can take them to an online booking engine.
3. Reviews - Responding to all reviews good or bad, shows guests that you care about your service that is given at your property. Even if you have average, and bad reviews, just be responding to the guests shows travelers that you are monitoring them, and care about your online reputation. This will convince some of the guests that would normally be turned away, to give you a try.
4. Social Media - This is a great way to get your message on your hotel out to the masses. We strongly recommend that you tell your story on Facebook, Twitter, Pinterest and a blog. Again we know these are time consuming, and if they are done wrong they can hurt you more then they can help you. So if you want to effectively e market your hotel on social media let the pros do it for you to give you more bang for your buck.
Hotel E Marketing Will Pay Off
Hotel E Marketing will pay off in the long run, by increasing your bookings which will in turn lead to higher occupancy, and rev par for your hotel property. If you have a hotel that has a food n beverage outlet there are many various forms to get people through your doors with hotel E marketing.
Don't get discouraged if you do not know how to do this, as there are thousands of companies out there that can do this for you, but not many understand the hospitality business like we do. Our president of our company New Simple Marketing has 15 years of hotel management and sales under his belt, and knows what you go through in order to bring guests into your rooms. This is why hiring us makes more sense, as we know the industry and know how people are looking for your hotel. Hotel e marketing also does not need to break your bank account. If you are interested in having us help you with your hotels e marketing simply click here.