When people hear about video marketing, they sometimes get scared, or they think that using You Tube is not for their business. The mindset of this is totally wrong. With You Tube being the 2nd largest search engine, if you do not have a presence on You Tube, you could be loosing sales to your competitors. If you are scared of using You Tube because of being shy or nervous, you need to have the mindset to do things that are not the norm for you. The only way to be successful is to step out of your comfort zone.
The reason to market your business on You Tube, is that video is becoming more popular and it also helps make you look like the professional you are with your business or niche. It dosent have to be fancy or complicated, making You Tube videos for your business can be fun, and will really help you get the word out about you and your brand.
First thing you want to do, is search You Tube based on your industry. If you manage a hotel and want to see what videos your competition are doing, then you would do a search in You Tube city name with state and hotels in the You Tube Search. Remember research is key and once you know how other business's in your industry are utilizing You Tube you will then get the idea on what kind of videos you want to do.
If you have a store front, your first You Tube video should be a guided tour of your store. If your store is specializing in certain products, then you will want to do videos about 2 to 4 minuets in length on that special item or idea.
Once you build your You Tube channel and get your first video published, dont just let it sit. Make sure you include links on your website, email footers, article writing, blog posts, Facebook and Twitter. This will get things started in the search engines, and with in a day, you should notice your video showing up in Google search results. Also make sure you have the description and keywords created correctly to ensure that you will get free organic You Tube views. Properly filling out the descrpition section, and using the right key words is the major key in getting your video seen, and having it go viral. Read a Later Blog Post on This by Clicking Here.
Another main thing you will want to do is make sure you have your website URL on your You Tube Channel. When your videos start becoming popular, this will send an update to Google, and help bring your web page up in search ranks, based on your business key words.
If you have questions on more advance ideas and how to set up your channel, and key word placements feel free to email us at firstname.lastname@example.org or subscribe to our blog, as we will be having more posts on this form of marketing in the future. Also remember that You Tube is Free for you to use.