When you think about marketing your business with social media you need to make sure you think your social media campaigns out thoroughly before implementing. One thing you need to make sure you do is keyword research. Most businesses and even some marketers are missing this vital step, to make any kind of social media campaign take traction and get viewed by potential customers. The reason for this is lack of training and staying up to date with the ever changing marketing world. Social media changes constantly, and in order to have a great social media campaign you need to know about these changes and how to adapt.
Keyword research is key so you want to make sure you research the keywords that people are typing into search engines like Google, Bing and Yahoo. Now your probably asking why do I have to do this on social media? The reason for this is that Facebook and Twitter are indexed by Google and other search engines. Not to mention Facebook has its own graph search that it released a year or so back, and its becoming very popular now with people starting to use Facebook as a search engine. The whole key is that you want to have your best social media campaigns seen by the public other wise there is no point, and you wont get your bang for your buck. We use the keyword planner in Google Adwords. Its free, and with Google being the largest search engine to date, it has the most valuable statistics on searches. Once you think about your social media campaign and you have your keyword research completed now its time to put some things together.
Title: You want to make sure your title invokes emotion, and sets a mood that makes the consumer want to click on your post. This is very important, and most businesses miss this. Having a compelling title that invokes emotion for some one to view your post or ad is the main ingredient because you want people to go to your offer or website. Not just read a few lines of text as they are scrolling through their feeds.
Body: Now depending on which social media platform your using you want to keep the body of the post or ad short, and use your keywords. The body should invoke the same emotion that the title of the post or ad does. You want to basically solve a persons problem by giving them the solution. The title can be the problem, why the body tells them how you can give them the solution, and then boom they click on your post going to your offer or website to see how you can remedy the problem for them.
Getting engagement to your social media campaigns is the key because we all know that sales are in the numbers as to how many times people view your post, click on it, and then go through your sales funnel. You want to make sure you are capturing peoples contact information as well, so you can build a list, to reach out to these people over time. Not everybody makes a purchase the first time they see something, so its important to have this information, because if they clicked on your social media campaign, and then took the time to give you their name and email address this means they are more interested in your product but just not at this time. So you do not want them to forget about it.
Make sure you have a picture that also is relevant to your social media campaign. The best social media campaigns that get the most engagement will always have a good picture that is relevant to the offer. We are visual people, and to be able to see something visual will also trigger that emotion to click on it to find out more information if the picture is compelling enough.
If your social media platform that you are using for this campaign has a lot of followers you can launch a successful social media campaign with out paying for boost promotion. As long as you use a compelling title with a body that enforces that title and explains on how your offer is going to solve a problem for them or create the value that they are looking for. Most advertisers throw out tons of money on paid per click advertising, and boosting their posts when they really do not have too all the time. You just need to make sure your consistent when running a social media campaign and use different messages on different platforms to test and see where you are getting the most engagement. If you find that one of your campaigns has received the most engagement and click through, look at it more closely and see how you can incorporate things into your next campaign.
Don't have time for social media marketing for your business but you realize how important it is. No worries, allow us to help you with our very affordable services. Check out our Social Media services today to see how we can help build your online presence in this digital world.
You thought that when you built your Facebook business page, that the people who liked it would see all of your posts, but that is not true. Do not go and shut your page off, because were going to show you a way that you can do for free to start increasing your reach with your posts so that more of your followers will see them. This simple step will help you increase your Facebook post reach tremendously once you start educating your fans.
The reason your fans are not seeing all of your posts is because Facebook needs to make money with their advertising, and boost posts feature. They are now a publicly traded company and have to make a return, but we have discovered how they made this change, and that its an option that everybody can change. This way you will reach more people with your posts with out paying a dime. Watch the video and learn how to do this for yourself totally free.
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Your probably looking for a way to market your business with social media, and your most likely going at it on your own. So we wanted to make sure you had the top 3 tips on marketing your business with social media at your disposal. Each tip is given by a professional in that area of social media.
1.Create Contagious Content
Not too long ago, it was all about writing for the search engines, and trying to appease them when it came to online content. Now its more important if you want to leverage digital marketing for your business, that you need to create fresh, engaging content for your readers. They are the ones that are going to purchase something from you, or recommend your services to some of their peers.
To be successful on social media is that you want to create content based about your business or niche, and to be able to make sales offers to a warm group that is in love with your business through the useful content you send them.
Read this article:
Get 10 Ways To Create Contagious Content by Jeff Bullas
2. Keeping It Small and Manageable
One thing you need to remember if you are a business owner or manager that doing this on your own means you need to execute it at its fullest potential. Do not worry about being on every platform if your doing this on your own with out help from a social media consultant or agency.
The main platforms that you should focus on starting out, then building from there is Facebook and Google Plus. Start focusing on engaging with your customers on these platforms and build your audience. Read about social media facts to best determine the platforms you feel would benefit you more, based on your business. Social Media Facts
3. Don't Just Broadcast and Self Promote
Make sure you don't just use your social media platforms to broadcast how great your business is, and that your having a sale every day. Your efforts will start falling on deaf ears, and you will not be able to grow your reach by doing this tactic. There is a healthy mix that has been found, when posting to your social media platforms, and that is 20% promotion, and 80% social.
Make sure you are telling your story when you are using social media. Focus on what your brand, or service can do for people. How can it change their lives? What is the value to them.
You Must Have Social Media For 2015
You must have social media for your business in 2015 more then you ever did before. Billions of people are literally spending 3 to 6 or more hours on social media platforms such as Facebook, Pinterest, Google Plus and Twitter to name a few of the big hitters. These people are the consumers that are wanting and needing your services or products. Just one problem, you don't have a social media strategy or an ill managed one. So these consumers are not engaging with you, or possibly not knowing you exist, because your competition is doing a much better job then you are.
If you have every spent time on the internet and lets say Facebook you are bombarded with your friends or connections lives, and also bombarded with their experiences and what they buy, where they go to get their car fixed, or what hotel they stayed at why on vacation. People love to talk about their everyday lives on social media.
Did you know that there are a million minuets of video uploaded on You Tube almost every hour? Its insane as to where our communication has went too, because people are wanting more information and they want it fast. They want to be able to fire up their laptop, or tablet and search for nearby hotels, restaurants, bars, mechanic shops, etc. Where the consumer wants to hold or look at a product, they are now wanting to view it first online, before even making a decision on where to purchase it at.
So you can only imagine how powerful social media marketing is today. Does it replace radio? Does it replace News Paper Ads? I will tell you no, but its much more affordable, and you can reach those audiences due to the fact almost everybody has a Facebook page, more and more people are tweeting, and 100's of millions are plus oneing posts, and articles every day. They are also seeing the messages of your competition and large retailers almost every minuet of the day. So can your small business compete on social media? You damn right it can! It can put you on a level field with the big boys. Its helping shop local campaigns all over the United States.
Getting Started With Social Media For A Small Business
We hope by now that every business has a website. If you do not have a website for your business then you need to call us right away, and get one. Not having a website in 2015 is like Rosey O'Donnell saying she dosent like cake, its just UN heard of. Visit our contact us page right away and let us help you get an affordable website up and running. Now getting started with social media for your business you have to have a Facebook business page or what others refer to as a fan page. If your still promoting your business through a regular friend profile page, your wasting your damn time, and it looks like you don't care about your business, and UN professional. It also does not give you the boost for your brand against the bigger players. So if you want to do this right, keep reading.
Just setting up a Facebook page is not enough. You need to do your research, if you want this form of marketing to be effective for you.
Do a Facebook Search For Your Competition- Look them up like you would be searching for the services and products you offer as you were the consumer. Now just because you used a specific key word term, does not mean that everybody else uses that one. So you need to do key word research by using a key word tracker tool, or google adwords. Google key word tracker, and then type in key words surrounding your business, and then see what words people are using the most. This is key to any form of online marketing. See how your competition comes up on searches. Now you want to make sure that you don't completely copy, but you need to make sure your using the same style of key words or even the key words that are searched the most. Don't be scared to use smaller search key words as well because most of the time most businesses are not using smaller lower competitive key words. Which means this can help you rank faster, and at the top of Google by utilizing them.
Fill out short and long description on the Facebook page by using the key words that you found that consumers are actually typing into search engines and social media to find your services or products. Fill out as much detail as you can in the long description. The more information about your business filled out on the Facebook page as possible is going to be the key in getting found.
Also keep your key words handy, because you will want to use them in your posts periodically. Make sure you take high def pictures of your products, or of your business, and post them to your new page.
Getting a Facebook presence is important since its the largest social media platform out there. Once you build your presence on this platform and get a couple hundred likes, you should then move onto another platform like Twitter or even Pinterest depending on the type of your business.
Out Sourcing Your Social Media Could Be Your Best Move
More and more small businesses are out sourcing their social media for a lot of reasons. It allows you to focus on your day to day operations of your business, and your customers. With social media constantly changing at rapid speeds, you just cant devote the time yourself to keep up. You also don't really want to add a full time salary to your business to handle social media. Why outsourcing with some companies are extremely expensive, with us its not going to be that way. Our services are affordable and its cheaper then even hiring a part time social media manager!
Get noticed on Social Media Platforms such as Facebook, Google Plus, Twitter, Pinterest, and Blogger. Its just one low monthly price and your business is on its way being noticed in the social media world. Where you will start building an online digital presence, and start getting back your market share.
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Social Media Overwhelming and Too Expensive
Over the last few months I have been hearing alot of various negatives to bringing their business to social media. I hear that its overwhelming, not enough time, and consultants charge too much. These negatives are definately true when it comes to marketing your business and properly representing your brand on social media channels, however I am going to tell you, that by not doing it does not mean thousand if not millions of people are talking about your business and brand and you dont even know it.
So you need to ask yourself 2 serious questions:
1. Do I want to loose customers due to negative feed back on Social Media?
2. Do I want to let my competition get the upper hand?
If you answered No to these 2 questions then keep reading, other wise close out our site and keep doing the status quo for marketing and operating your business. Your competition will thank you for it.
Learning to market and properly represent your business and brand on Facebook, Twitter, You Tube etc can be an over whelming feeling espicially if you dont have the technical apptitude to do the basics. There is nothing wrong with that. There are others that can do the work for you.
If you can't afford to hire a consultant, start a search for a part time employee that spends most of their time on Social Media. Have them come in a couple of days a week to manage your social media presence. Just be careful and make sure you ask the right questions during the interview because you want to make sure they know what they are talking about and know that they are going to be able to do this right for you.
Not All Consultants Are Expensive
Not all Social Media consultants are expensive and price points should boil down to what you actually need for your company. Paying a consultant or marketing firm thousands of dollars a month is literally absurd unless they are going to have represenative at your business location 8 hours a day.
One of the reasons we started New Simple Marketing is to give businesses, independant sales people, and hotels an affordable way to get their online presence. We dont have the over head that most firms do, and were not as greedy as most consultants. We want you to be happy and and to have a good social media presence why you spend time on the things that matter most to you and thats your customers. We also beilieve that marketing your business online should not break the bank account. Check out our Social Media page for more social media information and if you would like a free quote from us please feel free to ask. Visit ourContact Us Page.
Want someone to do all of your social media so you can spend more time on other operations of your business? CLICK HERE