Why You Must Have Social Media For Your Business
Social Media is a major thread now in billions of peoples everyday lives. Over 1 Billion people are logged into Social Media every given day. People are spending more time on their mobile apps then they are at the kitchen table. It use to be if you wanted to socialize you would do it at a friends house, kitchen table when having your family dinner, now you can do it in a blink of an eye with over 100's of your friends at once by typing a single post. The day of advertising in a newspaper is almost gone, and is getting to be quite expensive for some business owners. I mean really? Why Pay so much money for an ad, that will be seen by so little? Doing this form of digital marketing for your business can be expensive too if you don't know much about it. There are a lot of companies that are charging thousands a month to manage companies social media strategy's. Lets get back to telling you why its so important to do this form of marketing, and we will get to the costs associated with it at the end of this article.
47% of American Facebook users have said that their purchasing decisions are influenced by Facebook, either by an ad, promoted post, and majorly by their friends and families past experiences. This is one reason to be active on social media sites, to monitor whats being said about your brand or business. Reputation management is crucial in this competitive world. Being active on Facebook can help you monitor, and control whats being said about your brand. The way you can control it is by how you run your business, and how you tell your story over this media outlet.
People are sharing there everyday lives on these sites at an unbelievable rate. Millions of minuets of video is being consumed by people every hour. People are wanting information fast, when they want it, and able to share it with their network at fast speeds. Your consumers can blast a bad message about your brand to 100' s and even 1000's of people in a blink of an eye. There not just sharing the negative, but the positive as well. If Sara had a great experience at your hair salon, shes going to get on her favorite site whether its Facebook,Twitter, Instagram etc, and share it with her friends. Sara has the average amount of friends to her Facebook profile, which is 300-500 people. There are a large amount of people that are connected to 1,000 to 3,000 people on their networks. So the positive has the same opportunity to reach those many people as the negative. When your running your business, you want to encourage these good things to be shared on these networks. Its a new age of word of mouth advertising. Building a Facebook Business page for your business is a great way to draw more attention to your business, keep in contact with current customers and build a new customer base.
Using Social Media To DRive Sales
Social media can be used in many various ways to drive sales. There will be a lot of people out there that say social media wasn't meant to be a sales and promotion center because its on a social network. Well they are wrong and right. You can use a good social media strategy to drive sales on these sites in various ways, as long as you do it properly with a good mix of social, and promotion. You need to know when your fans are online. Many things need to be done to have a good digital presence and to make sure your social media strategy does not go to waste by spending large amounts of money if its not going to be done properly.
These social media networks, have the power to influence the consumer, and make them want to have more information about you by sending people to your website. This is the day, that if your business does not have a website, your not in business. Over 86% of consumers start their purchasing decision by going to a search engine. So making sure your social media is being optimized properly to look good on the net, can allow you to gain new customers because they are going to your website, and more traffic to your website because of your social content, means your site will move up in the search rankings, which in turn will get you even more free traffic to your site.
A proper social media strategy will give you the return you need, and increase your visibility to a different market segment that why you might not care for social media personally, you will reap the rewards it can bring your business, but don't think you have to pay thousands of dollars a month to do this. You can hire a reputable marketing agency to handle this for you, so other areas of your operation don't suffer because you took your eyes off of it a few hours a day.
Social Media Services Are Affordable
You can do this form of digital marketing for your business with out breaking your bank account. The whole idea to market your business is to increase the bottom line. We know that all too well. Some companies will charge you thousands of dollars a month to do a package of services, where there are many that will charge pennies on the dollar, and you need to watch out for those as well. The ones that seem really cheap, use what are called in the SEO world black hat tricks. If you get caught you will have search engines penalizing your content, sites, pages and you wont be found on the internet. Using these techniques sound tantalizing because they can rank you higher on the serps very fast, but once your caught and they are getting better and better of catching them, they will bury your content to where it will never be found.
You can have a great online presence with the ultimate social media package. Where you will just pay one low monthly price for a variety of social media services that will draw people that are on the internet searching for your services, to find you. It can be done, and it can be done that it will allow you to know its being done right so you can worry about the other operations in your business. There is an answer to your social media budget.
Social Media Overwhelming and Too Expensive
Over the last few months I have been hearing alot of various negatives to bringing their business to social media. I hear that its overwhelming, not enough time, and consultants charge too much. These negatives are definately true when it comes to marketing your business and properly representing your brand on social media channels, however I am going to tell you, that by not doing it does not mean thousand if not millions of people are talking about your business and brand and you dont even know it.
So you need to ask yourself 2 serious questions:
1. Do I want to loose customers due to negative feed back on Social Media?
2. Do I want to let my competition get the upper hand?
If you answered No to these 2 questions then keep reading, other wise close out our site and keep doing the status quo for marketing and operating your business. Your competition will thank you for it.
Learning to market and properly represent your business and brand on Facebook, Twitter, You Tube etc can be an over whelming feeling espicially if you dont have the technical apptitude to do the basics. There is nothing wrong with that. There are others that can do the work for you.
If you can't afford to hire a consultant, start a search for a part time employee that spends most of their time on Social Media. Have them come in a couple of days a week to manage your social media presence. Just be careful and make sure you ask the right questions during the interview because you want to make sure they know what they are talking about and know that they are going to be able to do this right for you.
Not All Consultants Are Expensive
Not all Social Media consultants are expensive and price points should boil down to what you actually need for your company. Paying a consultant or marketing firm thousands of dollars a month is literally absurd unless they are going to have represenative at your business location 8 hours a day.
One of the reasons we started New Simple Marketing is to give businesses, independant sales people, and hotels an affordable way to get their online presence. We dont have the over head that most firms do, and were not as greedy as most consultants. We want you to be happy and and to have a good social media presence why you spend time on the things that matter most to you and thats your customers. We also beilieve that marketing your business online should not break the bank account. Check out our Social Media page for more social media information and if you would like a free quote from us please feel free to ask. Visit ourContact Us Page.
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