Learn How To Get Guests To Review You On Trip Advisor
With over 80% of travelers now looking at hotel reviews before making their lodging decisions its more important today then it ever was to have your guest review your hotel on popular sites such as Trip Advisor. With most hoteliers knowing this, the question is always "How Do I get My Guests To Review My Hotel?". Well there are many ways that this can be done. There are a few good helpful hints in this video by Josiah McKenzie on how to get your guests to review your property.
Ideas To Get Your Guest To Review Your Hotel
1. Create Cards With Your Trip Advidor URL and hand them to guest at check out or place them with their express check out bill, asking them to review your hotel when they get home.
2. Create a memorable experience for your guests. Give them a reason to want to leave a review.
3. Ask For The Review
4. Use Trip Advisors new management tools to send emails out to past guests that recently stayed at your hotel so they can have the link infront of them.
Let your mind go with this and come up with creative ideas to get guests to want to review your hotel. I have seen so far that hotels with more positive reviews are actually getting more room bookings. Isnt that the reason we are in the hotel business?
Most Hotels Are Still Not Managing Their Online Reputation
Review sites and Social Media are making hotel management difficult and easy in many various ways. One way is that we are able to be more social with our guests and keep up to date with them in their everyday lives, however they too are being social with others about their lives, and experiences. Our guests now have numerous out lets on the internet to communicate on what they like or dislike about a product, service and yes even a hotel stay. Most hotels monitor Trip Advisor but there are nearly hundreds of different ways people can be talking about their stay with your property online. This is why monitoring what the buzz is online about your hotel is very important. Not so you can post fake reviews but so you can make the changes at your property to make things better for your guests.
Monitoring your online reputation can be assigned to a key staff member such as a Front Office Manager or Revenue Manager. Checking your online reputation can be effective by checking it 2 or 3 times a week, most properties depending on their volume and level of chatter online might want to consider to doing it every day.
Main Sites To Monitor Your Hotels Online Reputation
This is just a list of some of the major players. Not monitoring these sites to see what guests are saying, and responding accordingly can be very hurtful to your bottom line. Not only could you be missing out on crucial areas of improvement to your property you could be having bad will being spread to people who were going to stay with you, but after reading your reviews they will stay with your competitor.
85% of people before choosing their hotel go online to shop around for amenities, services, and rates. Out of that 85%, 70% look for online reviews or asks their friends for recommendations. Money is some what still tight and people want to make sure they are getting their bang for their buck.
Save Revenue By Monitoring And Acting To Online Buzz
Hotels can save a great amount of revenue by monitoring their online buzz that surrounds their hotels. Social Networking has something that has always been around for many years, but with Social Media people are able to do so with many more people at a faster rate.
The average Facebook user has 700-1400 friends connected to their news feed, so when one of your guests get on their Facebook feed because your guest service agent rolled their eyes at them, or they found a bed bug in one of your beds, you can be well assured that at least 20% of them will share it on their walls and vice verse. I think you get my point.
American Express has a great online reputation management tool, that is offered to most of their processors for free. Ask your credit card processor for AMEX about it.