We have heard so many new business owners that just opened up their business either with in a few months, or even two years, and they keep saying they are going to wait for their business to increase in sales before investing time and money into online marketing. Business owners that we have spoken too, have said its too costly, or they simply don't have the time. So while there is millions of consumers searching Google and other search engines for their services or products, they are simply sitting back and waiting for the sales to come in. The consumers are going to their competition that they find online. Well at least 88% percent of them.
With over the 100's of million daily active people being connected on the internet either through social media, or searching topics on search engines, you do not want to miss out on this massive form of simple marketing. Really let it soak in for a moment before you keep reading. Over 88% of American Consumers research their shopping online! So has it soaked in? Did you know that digital marketing your business can increase your sales drastically and not cost you a fortune? Let us tell you how its going to make you money.
How Online Marketing Will Increase Your Sales
Were no longer talking about when the internet first came to our society, things have changed drastically. The old world that you might still be stuck in has been long gone. I don't mean to be so blunt but if you want your small business to be successful you need to bring it into 2015. Business's need to have a website for their customers to find them now. Its not as simple as saying Your Open and throwing up some fliers and your in business. Its not going to happen. You need to have your brand messaging, services and products in front of the eye balls that are connected to the brain that will make the purchase from you. The masses are online, searching, talking, and researching your for your services or products that your offering, and they are not finding you. So they go to your competition. Which means your loosing money.
You Must Have Social Media For 2015
You must have social media for your business in 2015 more then you ever did before. Billions of people are literally spending 3 to 6 or more hours on social media platforms such as Facebook, Pinterest, Google Plus and Twitter to name a few of the big hitters. These people are the consumers that are wanting and needing your services or products. Just one problem, you don't have a social media strategy or an ill managed one. So these consumers are not engaging with you, or possibly not knowing you exist, because your competition is doing a much better job then you are.
If you have every spent time on the internet and lets say Facebook you are bombarded with your friends or connections lives, and also bombarded with their experiences and what they buy, where they go to get their car fixed, or what hotel they stayed at why on vacation. People love to talk about their everyday lives on social media.
Did you know that there are a million minuets of video uploaded on You Tube almost every hour? Its insane as to where our communication has went too, because people are wanting more information and they want it fast. They want to be able to fire up their laptop, or tablet and search for nearby hotels, restaurants, bars, mechanic shops, etc. Where the consumer wants to hold or look at a product, they are now wanting to view it first online, before even making a decision on where to purchase it at.
So you can only imagine how powerful social media marketing is today. Does it replace radio? Does it replace News Paper Ads? I will tell you no, but its much more affordable, and you can reach those audiences due to the fact almost everybody has a Facebook page, more and more people are tweeting, and 100's of millions are plus oneing posts, and articles every day. They are also seeing the messages of your competition and large retailers almost every minuet of the day. So can your small business compete on social media? You damn right it can! It can put you on a level field with the big boys. Its helping shop local campaigns all over the United States.
Getting Started With Social Media For A Small Business
We hope by now that every business has a website. If you do not have a website for your business then you need to call us right away, and get one. Not having a website in 2015 is like Rosey O'Donnell saying she dosent like cake, its just UN heard of. Visit our contact us page right away and let us help you get an affordable website up and running. Now getting started with social media for your business you have to have a Facebook business page or what others refer to as a fan page. If your still promoting your business through a regular friend profile page, your wasting your damn time, and it looks like you don't care about your business, and UN professional. It also does not give you the boost for your brand against the bigger players. So if you want to do this right, keep reading.
Just setting up a Facebook page is not enough. You need to do your research, if you want this form of marketing to be effective for you.
Do a Facebook Search For Your Competition- Look them up like you would be searching for the services and products you offer as you were the consumer. Now just because you used a specific key word term, does not mean that everybody else uses that one. So you need to do key word research by using a key word tracker tool, or google adwords. Google key word tracker, and then type in key words surrounding your business, and then see what words people are using the most. This is key to any form of online marketing. See how your competition comes up on searches. Now you want to make sure that you don't completely copy, but you need to make sure your using the same style of key words or even the key words that are searched the most. Don't be scared to use smaller search key words as well because most of the time most businesses are not using smaller lower competitive key words. Which means this can help you rank faster, and at the top of Google by utilizing them.
Fill out short and long description on the Facebook page by using the key words that you found that consumers are actually typing into search engines and social media to find your services or products. Fill out as much detail as you can in the long description. The more information about your business filled out on the Facebook page as possible is going to be the key in getting found.
Also keep your key words handy, because you will want to use them in your posts periodically. Make sure you take high def pictures of your products, or of your business, and post them to your new page.
Getting a Facebook presence is important since its the largest social media platform out there. Once you build your presence on this platform and get a couple hundred likes, you should then move onto another platform like Twitter or even Pinterest depending on the type of your business.
Out Sourcing Your Social Media Could Be Your Best Move
More and more small businesses are out sourcing their social media for a lot of reasons. It allows you to focus on your day to day operations of your business, and your customers. With social media constantly changing at rapid speeds, you just cant devote the time yourself to keep up. You also don't really want to add a full time salary to your business to handle social media. Why outsourcing with some companies are extremely expensive, with us its not going to be that way. Our services are affordable and its cheaper then even hiring a part time social media manager!
Get noticed on Social Media Platforms such as Facebook, Google Plus, Twitter, Pinterest, and Blogger. Its just one low monthly price and your business is on its way being noticed in the social media world. Where you will start building an online digital presence, and start getting back your market share.
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