Why Digital Marketing Is Important To Hotel Industry
The hotel industry has many various trends, and they are constantly changing such as the ever changing world of marketing, especially for hotels. Hotel industry trends in digital marketing has made even a bigger change and with most hotels jumping on board, its crucial that you don't allow your property to get behind.
Did you know that 6 out of 10 travelers will change their mind on their hotel selection due to something that they read on Trip Advisor, Facebook, or even by doing a new google search? That's a pretty large number, and if your hotel does not have that strong of an online presence, chances are you are loosing bookings to your competition.
Do you want to see how your hotel stacks up to the competition? Do a google search for your property this way. Type in the search (My Hotel in your city and state) example: If you manage or own a Super 8 in Charleston North Carolina then type in the search (Super 8 In Charleston North Carolina) now go through the items that come up on the search. How many actually show up that are for your hotel? Or do you see a lot of various links to 3rd Party OTA's such as Expedia, Hotels.com or Priceline? You might even see a link to one of your competitors. When people do searches for your hotel you can see that they have many various places to click on in order to get the information they want to make a purchasing decision. Your hotel needs to follow the trend and have as much digital content out there so they are booking with you, and not an OTA which cuts into your profits. Worse yet they could even book with the competition. This is why digital marketing is the major hotel industry trend to raise your occupancy.
Digital Marketing Trend For Hotel Industry Can Be Expensive
If you are unable to follow this hotel industry trend for yourself, it could cost you quite a bit of money to digitally market your hotel, however there are ways you can outsource this and have it be more beneficial to your bottom line, by choosing the right company. Most marketing companies that going after hotels do not have hotel experience. They think that the online marketing trends that work for their other clients will work for hotels as well, and they are sadly mistaking. Also do not get sucked in by the companies that are offering 3rd party websites saying that their system will generate bookings on their own so you can focus on your guests. Why the websites look very nice, and they are integrated with a booking engine so guests can make online reservation, ask yourself this.
How are these sites being found?
Its one thing to have a great looking website, but I have seen where a basic website with property information, loaded with pictures, and video have converted more guests, based on how the guests find the website through their search. Future guests are searching for your hotel in many different ways. Keyword research for hotel digital marketing is crucial.
Just building a website is not enough. Digital marketing trend for the hotel industry is like planting a garden. The website is the base, the dirt so to speak. It needs to have seeds planted in order to make the garden grow, and in order to do that you need to nurture the seeds. With the hotel industry trend of digital marketing taking fold, its very important to start nurturing your garden now.
Hire A Company That Has Experience In Hotels
To make sure your digital marketing packs the punch your looking for hiring a digital marketing agency that has experience in hotels can give you a better return on your investment. Your hotel needs to come up in various searches for your area, based on what guests are typing into Google. You need to build your presence around your room generators, whether its a large hospital, manufacturing business, or events that bring in out of town guests. You need to be able to come up on all of those searches and be able to tell your hotels story to these guests so they feel that they have enough information to book at your hotel instead of constantly searching. People want to be informed and they are hungry for information.
Most marketing companies do not know all the trends in our industry and how to find these kind of drivers that will send traffic to your website. The more traffic to your website, will lead to more bookings if the traffic is targeted to the guests. At New Simple Marketing we know how do just that. The president and chief marketing consultant for New Simple Marketing is a 15 year hotel management and sales veteran, so when you hire us to do your digital marketing for your hotel not only are you going to be promoting your hotel on various digital channels, but we are going to be driving targeted visitors to your website that are looking for a hotel in your area. Its like hiring an online sales team at the fraction of the cost.
See How We Can Market Your Hotel And Build Your Online Presence
We can start on most hotel projects and have it up and running with in 7 days! Not only do we work fast for you in order to get your online presence built, but we also will not take on another hotel client with in 10 miles of your property. The reason we do this, is because we want to drive business to your hotel, and not your competition. When you work with us, your getting a partner in sales, and not just a company looking to saturate the area with new clients.
So if you want to stay or get with thishotel industry trend, get on the digital marketing band wagon now, and start raising your rev par. Call us at 563-265-2717