Why Digital Marketing Is Important To Hotel Industry
The hotel industry has many various trends, and they are constantly changing such as the ever changing world of marketing, especially for hotels. Hotel industry trends in digital marketing has made even a bigger change and with most hotels jumping on board, its crucial that you don't allow your property to get behind.
Did you know that 6 out of 10 travelers will change their mind on their hotel selection due to something that they read on Trip Advisor, Facebook, or even by doing a new google search? That's a pretty large number, and if your hotel does not have that strong of an online presence, chances are you are loosing bookings to your competition.
Do you want to see how your hotel stacks up to the competition? Do a google search for your property this way. Type in the search (My Hotel in your city and state) example: If you manage or own a Super 8 in Charleston North Carolina then type in the search (Super 8 In Charleston North Carolina) now go through the items that come up on the search. How many actually show up that are for your hotel? Or do you see a lot of various links to 3rd Party OTA's such as Expedia, Hotels.com or Priceline? You might even see a link to one of your competitors. When people do searches for your hotel you can see that they have many various places to click on in order to get the information they want to make a purchasing decision. Your hotel needs to follow the trend and have as much digital content out there so they are booking with you, and not an OTA which cuts into your profits. Worse yet they could even book with the competition. This is why digital marketing is the major hotel industry trend to raise your occupancy.
Digital Marketing Trend For Hotel Industry Can Be Expensive
If you are unable to follow this hotel industry trend for yourself, it could cost you quite a bit of money to digitally market your hotel, however there are ways you can outsource this and have it be more beneficial to your bottom line, by choosing the right company. Most marketing companies that going after hotels do not have hotel experience. They think that the online marketing trends that work for their other clients will work for hotels as well, and they are sadly mistaking. Also do not get sucked in by the companies that are offering 3rd party websites saying that their system will generate bookings on their own so you can focus on your guests. Why the websites look very nice, and they are integrated with a booking engine so guests can make online reservation, ask yourself this.
How are these sites being found?
Its one thing to have a great looking website, but I have seen where a basic website with property information, loaded with pictures, and video have converted more guests, based on how the guests find the website through their search. Future guests are searching for your hotel in many different ways. Keyword research for hotel digital marketing is crucial.
Just building a website is not enough. Digital marketing trend for the hotel industry is like planting a garden. The website is the base, the dirt so to speak. It needs to have seeds planted in order to make the garden grow, and in order to do that you need to nurture the seeds. With the hotel industry trend of digital marketing taking fold, its very important to start nurturing your garden now.
Hire A Company That Has Experience In Hotels
To make sure your digital marketing packs the punch your looking for hiring a digital marketing agency that has experience in hotels can give you a better return on your investment. Your hotel needs to come up in various searches for your area, based on what guests are typing into Google. You need to build your presence around your room generators, whether its a large hospital, manufacturing business, or events that bring in out of town guests. You need to be able to come up on all of those searches and be able to tell your hotels story to these guests so they feel that they have enough information to book at your hotel instead of constantly searching. People want to be informed and they are hungry for information.
Most marketing companies do not know all the trends in our industry and how to find these kind of drivers that will send traffic to your website. The more traffic to your website, will lead to more bookings if the traffic is targeted to the guests. At New Simple Marketing we know how do just that. The president and chief marketing consultant for New Simple Marketing is a 15 year hotel management and sales veteran, so when you hire us to do your digital marketing for your hotel not only are you going to be promoting your hotel on various digital channels, but we are going to be driving targeted visitors to your website that are looking for a hotel in your area. Its like hiring an online sales team at the fraction of the cost.
See How We Can Market Your Hotel And Build Your Online Presence
We can start on most hotel projects and have it up and running with in 7 days! Not only do we work fast for you in order to get your online presence built, but we also will not take on another hotel client with in 10 miles of your property. The reason we do this, is because we want to drive business to your hotel, and not your competition. When you work with us, your getting a partner in sales, and not just a company looking to saturate the area with new clients.
So if you want to stay or get with thishotel industry trend, get on the digital marketing band wagon now, and start raising your rev par. Call us at 563-265-2717
2014 Is Crucial For Hotels To Have Social Media Presence
This year is more important then ever that hotels build a social media presence in order to survive. As the internet expands just having a good website is not enough to bring in online sales. Overall 88% of travelers go to review sites such as TripAdvisor.com and about 40% of those travelers look even further into their travel plans by seeing what their freinds are recomending. The only way to do that is through Social Media outlets such as blogs, Facebook, Google Plus, and Instagram.
This day an age people are looking for recomendations because they do not want to spend their hard earn money on a trip and then have it be a bomb due to bad service or worn out hotels. Social Media has grown to give them just that kind of feedback. There are quite a bit of consumers that look specifically for hotel Facebook pages to see what kind of buzz is surrounding the property along with trying to find helpful tips for their next stay. With this being said hotels that do not have a social media presence are really missing out on grabbing their fair share of the market in their areas. Just having a Facebook page is not enough. Hotels need to develop a Social Media Marketing Plan.
Just Building Social Media Platforms Is Not Enough
Ok so your reading this, and you might be feeling a slump in occupancy at your property and your going OK I am going to build a Facebook page. Well thats great that you decided to take that step however just building a page and letting it go is not enough. Its about how you use that page that really gives you the full impact. You need to designate someone on your front office team that is familar with social media to operate these pages for you, or hire an outside company such as ours to handle your social media. You want to make sure that you are getting the technical stuff down so that your page will show up in search engines to help better rank your websites, and you want your pages to be social and engaging with people that visit your page.
You want to make sure that people can see information fast, and will also interact with your page by likeing posts, sharing comments, and sharing your posts with their networks. Some hotels even offer a way to book rooms on their Social media pages and offer an incentive to do so such as a Fan Discount or a Fan Rate. Social media is also a great way to retain people and keep your property and brand in their minds on a daily basis.
Being able to have your guests and future guests attention is almost priceless, and if you utlize your social media platforms correctly and think out side of the box, it can be a very important guest service tool and revenue generator for your property.
We found this blog post the other day and it really lays out what to do to get the most of your Social Media marketing. We strongly recomend you read it. Also we will be posting about the various social media platforms that we use for the hotels we market and what is working for us incase you decide to go this alone.
MUST READ DOES YOUR HOTEL HAVE THE RIGHT SOCIAL MARKETING PLATFORM?
Learn How To Get Guests To Review You On Trip Advisor
With over 80% of travelers now looking at hotel reviews before making their lodging decisions its more important today then it ever was to have your guest review your hotel on popular sites such as Trip Advisor. With most hoteliers knowing this, the question is always "How Do I get My Guests To Review My Hotel?". Well there are many ways that this can be done. There are a few good helpful hints in this video by Josiah McKenzie on how to get your guests to review your property.
Ideas To Get Your Guest To Review Your Hotel
1. Create Cards With Your Trip Advidor URL and hand them to guest at check out or place them with their express check out bill, asking them to review your hotel when they get home.
2. Create a memorable experience for your guests. Give them a reason to want to leave a review.
3. Ask For The Review
4. Use Trip Advisors new management tools to send emails out to past guests that recently stayed at your hotel so they can have the link infront of them.
Let your mind go with this and come up with creative ideas to get guests to want to review your hotel. I have seen so far that hotels with more positive reviews are actually getting more room bookings. Isnt that the reason we are in the hotel business?
Marketing your hotel on Pinterest is now something that you must do in the new day and age of digital image marketing for hotels. However just posting pictures to Pinterest will not give you the full impact that you are looking for. In order to market your hotel on Pinterest you want to tell a story.
Get guests excited about your property by telling your hotels story on Pinterest through great rich images. Most hotels today have started picking up on Social Media Marketing but very few hotels are using Pinterest in their marketing plans. With Pinterest being one of the fastest growing social media sites with 10 Million Strong and growing, and with people wanting to see more rich media, its a no brainer that you will want to market your hotel with Pinterest.
Walk around your hotel starting with the lobby. What are the main key points that you want your future guests to know about your property? What is the value of staying at your property? Think about these things and start taking pictures of unique places of your hotel. Once you have that done create a Pinterest account. Once you get your Pinterest account set up you now want to start posting your pictures and telling your story.
Make sure you show off key points such as Amenities, rooms, lobby, meeting room, and take pictures of what makes your hotel stand out from your competition. Also do not forget to include pictures of your team. People are more social now adays, and seeing the faces of the people that make the hotel a success makes them feel closer to you.
One thing that can really help you reach your bottom line goals is to periodically review your marketing. Not just your marketing budget but your over all marketing as a whole and see what is working and what is not.
Sometimes you feel its difficult to see if your marketing is paying off or not. These simple steps will give you a better handle on that.
Take a look at your income- For starters your sales should be going up. Depending on your business and what industry you are in will determine what other factors you look at. Some of these factors are : How many leads your generating, are your billable hours also increasing with your sales, if you run a hotel do you see an increase in phone and online reservations etc. Make sure you look at all venues that will measure income.
Ask your Customers- Most business loose out on this becuase they just don't do it. Why not ask your new customers or leads how they found out about you? This right here will let you know if some of your marketing is paying off or not.
Do your Promotions Produce Direct Sales- When your running a special, or a promotion of a certain product of service, does it generate the fast direct response that your looking to achieve? If not then the venues your using are not working that well for this kind of advertisement.
Is your Marketing helping you sell?- Your marketing should be focused around your brand, product and services and should really give the potential client a great look what what your offering. If your marketing does not reflect your brand, product and services then your just throwing money down the drain.
Check your competition- Look around and see what your competition is doing. I know that most of us want to be unique but when your competition is taking business away from you then you need to see what they are doing, and what you can do to get the upper hand. It does not hurt to talk to your competition to see what marketing venues works for them. You will be surprised to see how many managers out there like to talk and boast on how they are raising sales for their business.
Keeping Your Marketing Fresh
When reviewing your plan you also need to ask yourself are you using the most relevant forms of marketing? Take this as an example for what I am talking about. Do you have a Facebook Page for your business? Do You have a blog? What about a Twitter Account?
If you are not using social media now, then you are way behind. Times of the internet are changing in a ways, that websites are still a valuable tool, but social media represents 60 percent in the decision making on choosing a brand, or buying a service. The day of referral has been taking place of a new form, and is going to change commerce the way we know it today.
Using Facebook, Twitter, Tumblr can be time consuming, so its always best that you assign these tasks to a key member of your team to take care of for you. Create the policy, culture, and what you want to utilize social media for, whether its for customer service, new items, new services, or all of these make sure you portray your business professionally on these powerful marketing sites.
Book mark our blog or subscribe to our RSS feed, since the change to social is becoming more of a foot hold on marketing, we will be writing a lot more on this subject in the future.