Stop Submitting Articles To Article Directories Now
We all know with the changes that Google has been making over the last few years, that they are working on giving their searchers more quality content when looking stuff up online. This is something that content marketers need to really wake up and smell the coffee on. If you think for one min that you can keep doing what Google has been warning about, and you wont get any kind of penalities think again.
Google announced a few weeks ago that Guest Blogging is going to become obselete as they find most guest blogging is linking to low quality websites. Even if your blog is a high quality site, if you allow a guest blogger to write for you and post their link to their site, and if their site is low quality your the one going to be penalized. Google has already started to contact webmasters to let them know that their sites are not meeting their quality guidelines.
Now a while back no matter what if you had a link of your website on another site that was good. Right? Well now its not. If Google finds links of your website on low quality sites such as most article directories its going to be your site that is penalized. As far as Article Directories most of them are getting hit as spammy sites, and they do look that way because so many people that are using this as a form of marketing is really not writing for their readers but trying to write for the search engines. Which is not a great way to get your content seen anymore. I dont know how many times I have to say this but CONTENT IS KING. Google has even gotten away from their Key Word Tracker in Google Ad Words. They are wanting people to start creating content for their readers and not so much for the searches.
Why Article Writing use to be one of the best ways to get links to your site and help generate traffic, that form of marketing is now dead. We strongly suggest that you dont even use it in 2014 or you could run the risk of having your site hit with penalities from Google. Why Google is not the only search engine in town, its by far the largest and most used. So to say that you can do with out Google is like saying you can write with no hands.
If you want to get good content out on the internet the best way to do it is by blogging, microblogging, and using Google Plus. People are not aware that SEO is changing and if Google had their way there would be no such thing as SEO period. What they want to see is great valuable content and for their searchers to be able to find it faster then they would 3 years ago. Cutting down the time that is waisted by searching multiiple sites until they get to the site that answers their questions.
If you think oh this wont affect me, and want to keep using Article Directories as a form of marketing then go right a head. But when your site stops showing up on the largest search engine, dont say we didnt warn you.
Learn What Google Take Is On Guest Blogging
We watched a video that was posted by Google Engineer Matt Cutts on how Google looks at sites with guest bloggers to get more links to their sites. It always goes back to quality and uniqueness. If you know lets say Joe Taylor who is a great authoritive expert on building houses, and your blog is on houses then you should feel very welcomed to have him on your blog writing a post for your readers.
You still want to make sure that the content on your site is going to be something that gives value to your readers. You do not want to take this form of content marketing to an extreme which Matt says it can happen and that Google will eventually let you know that your quality is dropping. So why many MLM, Network Marketers and Content Marketers will say guest blogging to get your site more links will help your business take off, however if you do too much of it and if it dosent match your niche or give your readers extra value you could be introuble.
We hope this cleared things up for you as it did for us. Content will always be king and Google is looking for sites that give readers a great experience for what they are looking for in there searches. We will be searching for more authoritive information on SEO and SMO for you so you dont just have to take our word from it but from the people that actually create the rules.