The Truth Behind Going Mobile For SEO
They have you scrambling right now believing that if your site is not mobile friendly or you do not have a mobile SEO site, your going to loose your search rankings. Well that's only half true. We hope that by reading this article you will be more knowledgeable about Googles future algorithm that will change search rankings for mobile sites. Yes mobile sites. Your desktop site is not going to be penalized for not having a mobile site, on desktop searches. Its just going to be buried on mobile searches done on a tablet or smart phone device. SEO benefit is there if you do create a mobile site, but do it right and don't rush.
Depending on what mobile platform you use, its should be what your comfortable doing. If you don't have that much technical experience you would want to use a website builder that will dynamically build your mobile version. Google does not care what kind of mobile platform you use. There are some major things you can do to make sure you have a good SEO designed mobile site. You want to make sure you can be found in mobile search and just by having a mobile site wont mean you will show up or rank the way you want too for your key words. SEO still comes into play with mobile.
Use your smart phone as a seo tool
We prefer using a responsive web design for our mobile sites. This is where you build the desktop site as to how you like it, and it publishes a mobile friendly version with it. Now one thing to remember for mobile devices is that most people don't like to click on links. Many studies have been done proving that people looking at your content on your mobile site wants to press on buttons. So when you place a call to action, placing buttons for these are going to give you a better click through rate on your mobile site. Before we get to more tips to make sure your SEO for your mobile site is up to par, you need to have your smart phone or tablet with you at your side and look at how your mobile site is being built. If it does not look good on your phone or mobile device, its not going to look good on others and will be a bad search experience.
To have good Mobile SEO you need to focus on these following items:
1. Header H1 Tags - These are just as important on your mobile site as it is on your desktop site. You want to make sure you use your keywords from your keyword research and make sure you use it in your H1 Tag.
2. Description- Make sure you use your key words or keyword phrase in the first 55 characters of your website description.
3. Redirects- Mobile needs to be fast, and this is part of Googles search algorithm involving mobile is how fast a site loads. So using a redirect URL for your mobile site could cause speed issues. Its never a good thing to have that many redirects on your site. Avoid this if you can.
4. Crawl Errors- You never want to have that many crawl errors, because its telling Google that your site is broken if you have numerous ones of these. Use Google Webmaster Tools to check on your site and where it says devices click on Smart Phones. More sites are looking terrible on Smart phones and this is going to be where Google starts with the new change. Fix your crawl errors that populate on webmaster tools. There are also a lot of great mobile SEO tips there as well.
5. Content- Make sure you have easy to read content on your mobile version of your site. Some phones are smaller then others, why some are as big as tablets. You want to be sure that your readers, customers can see your print.
Content Is Still King For SEO Mobile Or Desktop
No matter how much SEO changes from now and into the years to come, content is always going to be king when it comes to SEO. Whether your doing SEO for mobile, or desktop if you do not have great, new, fresh content that readers want to read, your not going to be getting much organic traffic to your site. Remember that you don't have to worry about your desktop site rankings if you do not have a mobile version. This will give you time to put one together right, and find the right platform that you will be comfortable in using. Mobile SEO does not have to be a head ache, so don't allow it to be one.
More Guest Blog Networks Taken Down Months After Warnings
Just a few months ago Google announced a new change in its search algorithms stating that guest blogging is now a no no, and has proven to hold to its word as it starts penalizing guest blogging networks with its recent one being Post Joint. Post Joint is not allowing this to phase them, and said they will continue to strive outside of Google.
One mention with an online source says that Post Joint does not show up on searches for its own name. We find this to be true but if you enter Postjoint.com they do show up, however if you enter Post Joint, they do not. How they will continue to strive with out the largest search engine in the world is a bit puzzling to us.
My Blogguest has reportedly been penalized now as well. One concern that we might have is that legitimate sites are now scared to allow guest bloggers on their websites due to the changes and threats that could possibly enter their website into Google jail.
What is your opinion on this subject?
Did you allow guest blogging before? Are you still going to continue to allow it?
Can your site withstand not being on Google?
Is Your Site Popular or Do You Know What Your Talking About
Google employee Matt Cutt's announced that a new Google Algorithm change is coming in the near future to help improve their search query results. The new change is going to measure the sites for authority and not so much for popularity. Many sites or blogs are popular and get a lot of traffic but what is their niche? Are they just popular on the subject or are they an authority on the subject?
So to put it plainly lets say you have a blog and your niche is Pets, and this blog is very popular but you end up writing a blog post about Weddings. Well right now your post about weddings since, your blog is so popular is going to rank high for searches in Weddings. What is being proposed is that those kind of posts and sites will not rank as high. Google is wanting to give people a search experience to where they are seeing people that are experts on the subject or making sure that a website for a niche is actually posting fresh content for that niche.
Since no exact information is really coming out of Matt about the exact changes, its strongly recommended to people that you start tailoring your content strictly to your niche and not get side tracked about writing about something completely off base. If you start working on your content now, its less likely that your website will be hurt with this new change. So you can wait and see what happens or you can get a head of the game and start working on building quality content that will show Google you are an Authority of that special niche. With out knowing the exact dates you should be cleaning up your site and blog now so you don't loose your organic traffic. Supposedly this change is going to help small businesses and smaller sites get more organic traffic because they are the professional on what they are writing about.
It will give people better, and faster results especially if your looking for medical advice. How many times have you did a search and you had to dig a few pages because the sites that are showing up on the first few pages mention what your looking for but the people writing it don't know what they are talking about?
This happens many times for example how many times have you did a search and you got an Answer site, or a ASK Question site with various people chiming in their opinions or thoughts on a subject? I have done this all too many times and found useless information or the wrong information. This is what Google is planning on cleaning up with this new change. I guess we will see more or hear more when it actually happens.
Is The End of Small Business On Facebook Happening?
When Facebook first created Brand, Fan, and Business Pages a few years ago, small businesses along with Fortune 500 Companies started creating their online presence on the biggest social media platform to hit the internet. With over 1 Billion users it was the smart thing to do. Small Business owners started building large followings on their pages and creating engaging content for their fans that followed their page. However since Facebook has went public they have been looking at ways to increase their revenue and share prices.
At first we started seeing more and more ads in our personal news feeds, and why we had the option to promote a post on our business or fan pages, if you had over 500 Likes on your page your posts usually hit close to 30% of those people if not more depending on the engagement the post received. This was allowing small businesses to keep in contact with their customer base and keeping their brand in the minds of customers that were looking for their services. Back in December they rolled out a new algorythym that cut that organic views down to 6% by the end of last month. So if you are the local grocery store down the street and you have lets say 4,000 Fans/Likes on your page your average post is only going to reach 240 people depending on the time your Fans are on the internet. So you can proably cut that down by another 10 % of the 240.
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So with that being said in order for Small Businesses to get seen on Facebook they will have to create more engaging posts so their posts are shared organically by their fans. Otherwise Small Businesses will have to start paying to promote their posts, filling the pockets of Facebook and their share holders. Will you pay to promote ads on Facebook? Will this be part of your marketing budget?
What we have started to do here at New Simple Marketing is, why we still use our Facebook Page we are putting more of our content out on Google Plus. The reason we were so big on using Facebook Fan pages was for SEO puproses. Well a couple of years back Facebook stopped having their real time search pushed out through Google, and started using BING as their official off site search engine. So with that being done, and now organic views being cut, we needed to start looking for a way to get our content out socially and for SEO purposes in building traffic to our sites. This is why we are focusing more on utlizing Google Plus as our social media site of choice.
Google Plus helps builds your small business, and or brand as an authority based on your content and how its shared around their site, pushing not only your posts up in Search results, but your brand, and website as well.
See ourGoogle Plus Page for marketing updates, SEO News, and things that help drive traffic to your brand and website.
Stop Submitting Articles To Article Directories Now
We all know with the changes that Google has been making over the last few years, that they are working on giving their searchers more quality content when looking stuff up online. This is something that content marketers need to really wake up and smell the coffee on. If you think for one min that you can keep doing what Google has been warning about, and you wont get any kind of penalities think again.
Google announced a few weeks ago that Guest Blogging is going to become obselete as they find most guest blogging is linking to low quality websites. Even if your blog is a high quality site, if you allow a guest blogger to write for you and post their link to their site, and if their site is low quality your the one going to be penalized. Google has already started to contact webmasters to let them know that their sites are not meeting their quality guidelines.
Now a while back no matter what if you had a link of your website on another site that was good. Right? Well now its not. If Google finds links of your website on low quality sites such as most article directories its going to be your site that is penalized. As far as Article Directories most of them are getting hit as spammy sites, and they do look that way because so many people that are using this as a form of marketing is really not writing for their readers but trying to write for the search engines. Which is not a great way to get your content seen anymore. I dont know how many times I have to say this but CONTENT IS KING. Google has even gotten away from their Key Word Tracker in Google Ad Words. They are wanting people to start creating content for their readers and not so much for the searches.
Why Article Writing use to be one of the best ways to get links to your site and help generate traffic, that form of marketing is now dead. We strongly suggest that you dont even use it in 2014 or you could run the risk of having your site hit with penalities from Google. Why Google is not the only search engine in town, its by far the largest and most used. So to say that you can do with out Google is like saying you can write with no hands.
If you want to get good content out on the internet the best way to do it is by blogging, microblogging, and using Google Plus. People are not aware that SEO is changing and if Google had their way there would be no such thing as SEO period. What they want to see is great valuable content and for their searchers to be able to find it faster then they would 3 years ago. Cutting down the time that is waisted by searching multiiple sites until they get to the site that answers their questions.
If you think oh this wont affect me, and want to keep using Article Directories as a form of marketing then go right a head. But when your site stops showing up on the largest search engine, dont say we didnt warn you.