Local events in your area can be very large room generators and some hotel managers and sales directors don't realize as to how many local events they have in the area that can bring in rooms. To increase your hotel occupancy with local events, you must first find out when the events are, and to find out who is coordinating the event.
Talk with your local CVB. Local CVB's usually have a large list of events and the contact persons name that is hosting the event. Once you build a list of your local events place them on a calendar. Once you get these all placed on the calendar so you know what dates they are being held, then you will want to check your hotels availability for those dates, and then look up past history for those dates. If those dates were not sell out dates, then for what ever event is being placed that day, you can call on them and offer a special rate.
Some Local events want their vendors to help sponsor the event in order to get the business. That is fine, but make sure its going to be feasible for you to do something like that. Every time you pay for marketing or any kind of event advertising you want to track the ROI to make sure your getting your bang for your buck!
Blog About Your Area Local Events
Now once you get done calling directors of events, and paying for your advertising if there was any costs, you want to make sure that you are visible on the internet. People that come from out of town to these events usually do a hotel search for hotels near the event center. So make sure you put your location and how far you are from the event center along with searchable key words. Blogging for events can be time consuming, but from past experience it does help to make sure you get your piece of the pie. In my opinion blogging about events on your hotels website is a must and will bring you room nights. Its never let me down with my properties in the past.
Use Social Media To Talk About Local Events
Don't forget that this day and age people are social more then ever before especially due to the popular social media sites such as Facebook, Twitter, You Tube, and Pinterest. Make sure you share your blog on these channels and post perodically about those events so they will be planted out on the internet and help you when people are doing social searches or even searching on search engines. This will plant seeds out there on the web stating that your hotel is part of the event and will come up when people search for these local events.
These steps will help you increase your hotels occupancy with these events even if you never got rooms from them before.
Marketing your hotel on Pinterest is now something that you must do in the new day and age of digital image marketing for hotels. However just posting pictures to Pinterest will not give you the full impact that you are looking for. In order to market your hotel on Pinterest you want to tell a story.
Get guests excited about your property by telling your hotels story on Pinterest through great rich images. Most hotels today have started picking up on Social Media Marketing but very few hotels are using Pinterest in their marketing plans. With Pinterest being one of the fastest growing social media sites with 10 Million Strong and growing, and with people wanting to see more rich media, its a no brainer that you will want to market your hotel with Pinterest.
Walk around your hotel starting with the lobby. What are the main key points that you want your future guests to know about your property? What is the value of staying at your property? Think about these things and start taking pictures of unique places of your hotel. Once you have that done create a Pinterest account. Once you get your Pinterest account set up you now want to start posting your pictures and telling your story.
Make sure you show off key points such as Amenities, rooms, lobby, meeting room, and take pictures of what makes your hotel stand out from your competition. Also do not forget to include pictures of your team. People are more social now adays, and seeing the faces of the people that make the hotel a success makes them feel closer to you.
Its every hotels General Manager and Sales Directors dream to have their website on the 1st Page of Google with their areas hotel search term, however it can't be done overnight and nobody I mean nobody can guareentee you 1st Page search results with Google.
Marketing companies out there that do online marketing for other business's other then hotels are reaching out to the hotel industry in hopes in gaining more business. However they cannot garueentee you 1st Page on Google, and when they do succeed at this, your website will be at risk of being permantely removed from Googles Search forever. Alot of these companies that are out there making such promises are using black tecniques which are not allowed by Google. Google is punishing these sites by removing them from their search index. Which means nobody is going to find your site. Alot of these companies also do not know about the new Google algoryhtym for hotels since Google is wanting to make money off of Hotel sales by becoming its own travel search engine.
Google Uses Lattiude and Longitude For Hotel Searches
For the last 5 years Google has been wanting to localize searches to make their searches easier on people looking for something in a local area. They picked Hotels to start this out, and if your hotel is not close to the downtown city center, your chances of being on 1st page are slim to none. When you do a search for local hotels such as Davenport Iowa Hotels, your going to get a list of local hotel pages in Google, and then a small handful of websites for those propeties on the 1st page. Those hotels are closer to your city center and it goes from there.
Having good key words in your website description and meta tags are always going to be key, but overloading and anchoring text to get you to move up those searches is not recomended. However there is a way to get your website to move up in the searches if your not on the 1st page and thats by focusing your online marketing to your local events that drive room nights to your local area.
Focusing your online marketing to your areas events and tieing it in with your hotel is the best way to get seen on Google as most people will search for hotels near the big event because they want to be close to the event, or some people do not want to be close to the event. This will force Google after time to move your site up for your areas location. However if you are in a small town on the outside of your market, ranking on 1st page wont happen.
Remember trying to fool Google will cost you, and using a company that promises 1st Page ranking on Google is just throwing your money down the drain.