You thought that when you built your Facebook business page, that the people who liked it would see all of your posts, but that is not true. Do not go and shut your page off, because were going to show you a way that you can do for free to start increasing your reach with your posts so that more of your followers will see them. This simple step will help you increase your Facebook post reach tremendously once you start educating your fans.
The reason your fans are not seeing all of your posts is because Facebook needs to make money with their advertising, and boost posts feature. They are now a publicly traded company and have to make a return, but we have discovered how they made this change, and that its an option that everybody can change. This way you will reach more people with your posts with out paying a dime. Watch the video and learn how to do this for yourself totally free.
Make sure you don't miss out on these great tips when it comes to Social Media marketing and join our email list. We use this list to let people know when we have a new post that will help in their own social media marketing.
Your probably looking for a way to market your business with social media, and your most likely going at it on your own. So we wanted to make sure you had the top 3 tips on marketing your business with social media at your disposal. Each tip is given by a professional in that area of social media.
1.Create Contagious Content
Not too long ago, it was all about writing for the search engines, and trying to appease them when it came to online content. Now its more important if you want to leverage digital marketing for your business, that you need to create fresh, engaging content for your readers. They are the ones that are going to purchase something from you, or recommend your services to some of their peers.
To be successful on social media is that you want to create content based about your business or niche, and to be able to make sales offers to a warm group that is in love with your business through the useful content you send them.
Read this article:
Get 10 Ways To Create Contagious Content by Jeff Bullas
2. Keeping It Small and Manageable
One thing you need to remember if you are a business owner or manager that doing this on your own means you need to execute it at its fullest potential. Do not worry about being on every platform if your doing this on your own with out help from a social media consultant or agency.
The main platforms that you should focus on starting out, then building from there is Facebook and Google Plus. Start focusing on engaging with your customers on these platforms and build your audience. Read about social media facts to best determine the platforms you feel would benefit you more, based on your business. Social Media Facts
3. Don't Just Broadcast and Self Promote
Make sure you don't just use your social media platforms to broadcast how great your business is, and that your having a sale every day. Your efforts will start falling on deaf ears, and you will not be able to grow your reach by doing this tactic. There is a healthy mix that has been found, when posting to your social media platforms, and that is 20% promotion, and 80% social.
Make sure you are telling your story when you are using social media. Focus on what your brand, or service can do for people. How can it change their lives? What is the value to them.
Is The End of Small Business On Facebook Happening?
When Facebook first created Brand, Fan, and Business Pages a few years ago, small businesses along with Fortune 500 Companies started creating their online presence on the biggest social media platform to hit the internet. With over 1 Billion users it was the smart thing to do. Small Business owners started building large followings on their pages and creating engaging content for their fans that followed their page. However since Facebook has went public they have been looking at ways to increase their revenue and share prices.
At first we started seeing more and more ads in our personal news feeds, and why we had the option to promote a post on our business or fan pages, if you had over 500 Likes on your page your posts usually hit close to 30% of those people if not more depending on the engagement the post received. This was allowing small businesses to keep in contact with their customer base and keeping their brand in the minds of customers that were looking for their services. Back in December they rolled out a new algorythym that cut that organic views down to 6% by the end of last month. So if you are the local grocery store down the street and you have lets say 4,000 Fans/Likes on your page your average post is only going to reach 240 people depending on the time your Fans are on the internet. So you can proably cut that down by another 10 % of the 240.
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So with that being said in order for Small Businesses to get seen on Facebook they will have to create more engaging posts so their posts are shared organically by their fans. Otherwise Small Businesses will have to start paying to promote their posts, filling the pockets of Facebook and their share holders. Will you pay to promote ads on Facebook? Will this be part of your marketing budget?
What we have started to do here at New Simple Marketing is, why we still use our Facebook Page we are putting more of our content out on Google Plus. The reason we were so big on using Facebook Fan pages was for SEO puproses. Well a couple of years back Facebook stopped having their real time search pushed out through Google, and started using BING as their official off site search engine. So with that being done, and now organic views being cut, we needed to start looking for a way to get our content out socially and for SEO purposes in building traffic to our sites. This is why we are focusing more on utlizing Google Plus as our social media site of choice.
Google Plus helps builds your small business, and or brand as an authority based on your content and how its shared around their site, pushing not only your posts up in Search results, but your brand, and website as well.
See ourGoogle Plus Page for marketing updates, SEO News, and things that help drive traffic to your brand and website.
One thing that can really help you reach your bottom line goals is to periodically review your marketing. Not just your marketing budget but your over all marketing as a whole and see what is working and what is not.
Sometimes you feel its difficult to see if your marketing is paying off or not. These simple steps will give you a better handle on that.
Take a look at your income- For starters your sales should be going up. Depending on your business and what industry you are in will determine what other factors you look at. Some of these factors are : How many leads your generating, are your billable hours also increasing with your sales, if you run a hotel do you see an increase in phone and online reservations etc. Make sure you look at all venues that will measure income.
Ask your Customers- Most business loose out on this becuase they just don't do it. Why not ask your new customers or leads how they found out about you? This right here will let you know if some of your marketing is paying off or not.
Do your Promotions Produce Direct Sales- When your running a special, or a promotion of a certain product of service, does it generate the fast direct response that your looking to achieve? If not then the venues your using are not working that well for this kind of advertisement.
Is your Marketing helping you sell?- Your marketing should be focused around your brand, product and services and should really give the potential client a great look what what your offering. If your marketing does not reflect your brand, product and services then your just throwing money down the drain.
Check your competition- Look around and see what your competition is doing. I know that most of us want to be unique but when your competition is taking business away from you then you need to see what they are doing, and what you can do to get the upper hand. It does not hurt to talk to your competition to see what marketing venues works for them. You will be surprised to see how many managers out there like to talk and boast on how they are raising sales for their business.
Keeping Your Marketing Fresh
When reviewing your plan you also need to ask yourself are you using the most relevant forms of marketing? Take this as an example for what I am talking about. Do you have a Facebook Page for your business? Do You have a blog? What about a Twitter Account?
If you are not using social media now, then you are way behind. Times of the internet are changing in a ways, that websites are still a valuable tool, but social media represents 60 percent in the decision making on choosing a brand, or buying a service. The day of referral has been taking place of a new form, and is going to change commerce the way we know it today.
Using Facebook, Twitter, Tumblr can be time consuming, so its always best that you assign these tasks to a key member of your team to take care of for you. Create the policy, culture, and what you want to utilize social media for, whether its for customer service, new items, new services, or all of these make sure you portray your business professionally on these powerful marketing sites.
Book mark our blog or subscribe to our RSS feed, since the change to social is becoming more of a foot hold on marketing, we will be writing a lot more on this subject in the future.
Get Your Business Seen By Facebook Viewers
Marketing our business's can sometimes be a challenge, but when we all work together to help syndicate our services and products it can be a win win for all marketers. Facebook now has over 1 Billion users and there are hundreds of Facebook groups where you can advertise your business or business opportunity but very few are managed like the new group we created last week. The group GET YOUR BUSINESS SEEN was set up to get more views then just the people in the group because we are attaching it to our SEO efforts and promoting the group on various different levels online.
If you want a free way to advertise your Network Marketing, or Business opportunities on Facebook join our group. We even select randomly certain opportunities and services to pin to the top of the group for 2 days. Why advertising on Facebook groups is not what some professionals recomend because they think it lacks traffic, its a great way to advertise to people that are looking for your type of offer. Facebook group advertising is building people small fortunes and helping them grow their business becausee its targeted traffic.
Join this free group today and start promoting your business to the billions that are on Facebook.