Time To Refresh Your Online Content
Why your maintenance department is getting your rooms refreshed for the new year, your sales department should be doing the same with your online content, and local event marketing. 2014 is almost to a close and 2015 looks to be a good year, but you need to make sure you are positioned to be seen to ask for the business. Too many times hoteliers dont spend as much time on their online presence as they should. So if you want to make a splash in 2015 with higher occupancy you want to make sure you have all your revenue channels optimized and ready to go.
Your sales department or online firm needs to start gathering information for 2015 events. People have already experienced being turned away at various hotels for not making reservations, and booking windows are already getting bigger. So an event happening 4 to 5 months away, could have guests already making plans and reservations. You will want to make sure the following is done, and information updated so your hotel will come up in better standings in searches when these future planners are looking to book their stays.
1.Up Date Information- Any Pages you have for past events on the internet take them down, or hide them from the search engines. If these events happen every year, update the information to reflect the 2015 date with a link to that events official website. Any events that are not happening in 2015, delete the pages.
2. Refresh Blog Posts- If your hotel runs a blog and you write about local events as part of your content marketing strategy, you need to refresh those blogs for the new years events. This does not mean you have to re write the whole thing, but simply go in, write some new content about any changes to the event for 2015, and change the title to reflect the new year and new date.
3. Refresh Your Pictures- Make sure you take new and different pictures of your hotel and post them to your website and social media channels. Pictures and video are going to be the new median when it comes to hotel marketing and is already taking hold. If you start too late, you will be playing catch up for some time.
Now this is quite a bit of work for one person, so if you have more people on your sales team make sure everybody is doing their part, other wise put aside at least 2 hours a day for your sales person to work on this so its done by the end of the month. We will be writing more on how to gain more occupancy in 2015 in the very near future and announcing soon on how you can hire New Simple Marketing to be your online sales team.