What To Do If The Panda Got You
Google finally incorporates Panda in their search permantely and is active now. If you beilieve your site was impacted by Panda there are ways to improve your site and get it back to where it was. Content is King and I have been saying this in alot of my posts when talking about website traffic and getting your site noticed in the search engines espicially Google. Google is wanting to make sure that viewers are finding the high quality information that they are looking for and knocking down lower quality sites so readers are not seeing garbage or being tricked into going to a site that is full of advertising.
Like Matt talks about in his video, if you beilieve your site was impacted by the recent Panda roll out then you need to evaulate your site to see if its really offering high quality value to your readers. When you read over your site ask yourself does the information I have on here giving people value for what they are looking for? If the answer is no, then you need to remove, add, and tweak your site so its more valuable to readers.
We were a little bit skeptical as to how Panda was going to affect content marketers, and other network marketing sites, and have discovered that people just need to be asking more questions on how to make their sites stand out compared to their competition and cookie cutter websites. Now websites with some affiliate marketing programs will not do as well with nautral searches becauase there are so many different copies out there that when Google crawls the site they are seeing duplicate information. So when your looking at your site you need to do some research. Find out if you have duplicate information on your site and if you do, then you need to remove it, or change it so its offering value differently then how its protrayed over the internet. I am not talking about spinning it so its unique but change it so it offers a higher value then the other guy.
Just keep in mind that unique fresh content is what Google is going after and do not try to trick the search engines. Trying to trick the search engines will eventually get your website black balled and you will have a hard time to try to get it back on the Search Engines and can cost you a lot of headache and money.
If you would like for us to evaulate your website for Google Panda just order our search engine evaluation service. Click here to get more information.
Learn How To Get Guests To Review You On Trip Advisor
With over 80% of travelers now looking at hotel reviews before making their lodging decisions its more important today then it ever was to have your guest review your hotel on popular sites such as Trip Advisor. With most hoteliers knowing this, the question is always "How Do I get My Guests To Review My Hotel?". Well there are many ways that this can be done. There are a few good helpful hints in this video by Josiah McKenzie on how to get your guests to review your property.
Ideas To Get Your Guest To Review Your Hotel
1. Create Cards With Your Trip Advidor URL and hand them to guest at check out or place them with their express check out bill, asking them to review your hotel when they get home.
2. Create a memorable experience for your guests. Give them a reason to want to leave a review.
3. Ask For The Review
4. Use Trip Advisors new management tools to send emails out to past guests that recently stayed at your hotel so they can have the link infront of them.
Let your mind go with this and come up with creative ideas to get guests to want to review your hotel. I have seen so far that hotels with more positive reviews are actually getting more room bookings. Isnt that the reason we are in the hotel business?
Learn What Google Take Is On Guest Blogging
We watched a video that was posted by Google Engineer Matt Cutts on how Google looks at sites with guest bloggers to get more links to their sites. It always goes back to quality and uniqueness. If you know lets say Joe Taylor who is a great authoritive expert on building houses, and your blog is on houses then you should feel very welcomed to have him on your blog writing a post for your readers.
You still want to make sure that the content on your site is going to be something that gives value to your readers. You do not want to take this form of content marketing to an extreme which Matt says it can happen and that Google will eventually let you know that your quality is dropping. So why many MLM, Network Marketers and Content Marketers will say guest blogging to get your site more links will help your business take off, however if you do too much of it and if it dosent match your niche or give your readers extra value you could be introuble.
We hope this cleared things up for you as it did for us. Content will always be king and Google is looking for sites that give readers a great experience for what they are looking for in there searches. We will be searching for more authoritive information on SEO and SMO for you so you dont just have to take our word from it but from the people that actually create the rules.