When you think about marketing your business with social media you need to make sure you think your social media campaigns out thoroughly before implementing. One thing you need to make sure you do is keyword research. Most businesses and even some marketers are missing this vital step, to make any kind of social media campaign take traction and get viewed by potential customers. The reason for this is lack of training and staying up to date with the ever changing marketing world. Social media changes constantly, and in order to have a great social media campaign you need to know about these changes and how to adapt.
Keyword research is key so you want to make sure you research the keywords that people are typing into search engines like Google, Bing and Yahoo. Now your probably asking why do I have to do this on social media? The reason for this is that Facebook and Twitter are indexed by Google and other search engines. Not to mention Facebook has its own graph search that it released a year or so back, and its becoming very popular now with people starting to use Facebook as a search engine. The whole key is that you want to have your best social media campaigns seen by the public other wise there is no point, and you wont get your bang for your buck. We use the keyword planner in Google Adwords. Its free, and with Google being the largest search engine to date, it has the most valuable statistics on searches. Once you think about your social media campaign and you have your keyword research completed now its time to put some things together.
Title: You want to make sure your title invokes emotion, and sets a mood that makes the consumer want to click on your post. This is very important, and most businesses miss this. Having a compelling title that invokes emotion for some one to view your post or ad is the main ingredient because you want people to go to your offer or website. Not just read a few lines of text as they are scrolling through their feeds.
Body: Now depending on which social media platform your using you want to keep the body of the post or ad short, and use your keywords. The body should invoke the same emotion that the title of the post or ad does. You want to basically solve a persons problem by giving them the solution. The title can be the problem, why the body tells them how you can give them the solution, and then boom they click on your post going to your offer or website to see how you can remedy the problem for them.
Getting engagement to your social media campaigns is the key because we all know that sales are in the numbers as to how many times people view your post, click on it, and then go through your sales funnel. You want to make sure you are capturing peoples contact information as well, so you can build a list, to reach out to these people over time. Not everybody makes a purchase the first time they see something, so its important to have this information, because if they clicked on your social media campaign, and then took the time to give you their name and email address this means they are more interested in your product but just not at this time. So you do not want them to forget about it.
Make sure you have a picture that also is relevant to your social media campaign. The best social media campaigns that get the most engagement will always have a good picture that is relevant to the offer. We are visual people, and to be able to see something visual will also trigger that emotion to click on it to find out more information if the picture is compelling enough.
If your social media platform that you are using for this campaign has a lot of followers you can launch a successful social media campaign with out paying for boost promotion. As long as you use a compelling title with a body that enforces that title and explains on how your offer is going to solve a problem for them or create the value that they are looking for. Most advertisers throw out tons of money on paid per click advertising, and boosting their posts when they really do not have too all the time. You just need to make sure your consistent when running a social media campaign and use different messages on different platforms to test and see where you are getting the most engagement. If you find that one of your campaigns has received the most engagement and click through, look at it more closely and see how you can incorporate things into your next campaign.
Don't have time for social media marketing for your business but you realize how important it is. No worries, allow us to help you with our very affordable services. Check out our Social Media services today to see how we can help build your online presence in this digital world.
Since Facebook went to be a public traded company on Wall Street, it has been creating more ways to improve their revenue by selling ads, and boosting posts for marketers, small businesses and hotels. You proably have noticed during this year by looking at your Facebook insights that you are not getting the engagement you were use too, and your posts are not being viewed by as many of your fans as you think. Did you know that a Facebook Business or Celebrity page only receives 1% to 2% of views to their post or offers? Thats a small number for hotels and businesses that have less then 100,000 followers.
If your hotels Facebook page only has 1,000 LIKES which is fans, you do the math with figuring the highest, so when you make a post on your page on average only about 20 will see it in their news feed. Which is basically nothing. So were going to give you 4 really simple tips on how you can boost your reach with your Facebook posts with out spending any money.
4 Free Tips To Boost Your Hotels Presence On Facebook
Short Description- Many people are really missing it when it comes to the short description. You need to look at your short description for your hotels Facebook page as a meta description for search engines. You also need to be careful and make sure your short description also entices future guests to visit your page. Making sure location, and hotel are in this description. I know it sounds tough, but if you look around at other hotel pages, and websites you will start to get the idea.
Long Description- Now this is where it becomes powerful. Make sure you fill out as much space that is allowed. The more in this section the better. In the first paragraph you want to tell people your story of your hotel, and use your keywords in this section. Then lead into your amenities and services. Towards the end of the long description make sure you put in things about special events that draw out of town visitors, and information about some of the bigger employeers in your area that bring in rooms.
#HASHTAGS- Hashtags came onto the scene first with Twitter. Its used as a way to catergorize tweets. Facebook adopted this a couple of years back to use for their grap search. When you place a # next to a word it will go into an online file cabinent so to speak, so when anybody types in those keywords in search, posts that are relevant will show up. Grap search has taken a while to take hold, but people are starting to use it more and more these days. So its important to post about relevant information, and use a #hashtag with your major key words. Do not use hash tags in every one of your posts. If you do this it will look spammy.
Hash Tag Examples:
#Beverlyhillshotels #hotelnearimax #hotelnearfairgrounds You get the idea?
Educating Your Fans and Future Likes About Facebook Page Settings- Facebook made some major settings in the last few weeks that is really hurting hotels and celebrities pages. Watch this video to learn about it, and how you can battle against it.
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You thought that when you built your Facebook business page, that the people who liked it would see all of your posts, but that is not true. Do not go and shut your page off, because were going to show you a way that you can do for free to start increasing your reach with your posts so that more of your followers will see them. This simple step will help you increase your Facebook post reach tremendously once you start educating your fans.
The reason your fans are not seeing all of your posts is because Facebook needs to make money with their advertising, and boost posts feature. They are now a publicly traded company and have to make a return, but we have discovered how they made this change, and that its an option that everybody can change. This way you will reach more people with your posts with out paying a dime. Watch the video and learn how to do this for yourself totally free.
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I have been noticing a lot of talk when it comes to the major thing in competing against the OTA's and most of the weight of the conversation is about a great converting website. Large mass marketing companies are promoting to hotels that they have the best website that will do all the selling, and story telling in order to convert visitors into guests that book at your hotel. This is great, and is a must, but its not the do all when it comes to digitally marketing your hotel for survival. Yes I used the word survival because if you really realized how much time and effort is spent by the OTA's such as Priceline, Expedia, and others creating new fresh content surrounding your hotel you would be amazed. This is how OTA's are starting to drain the direct bookings that hotels were getting through their own website or brand.com website. Watering down your room revenue profits.
Priceline's secondary company Booking.com went and purchased a hospitality marketing agency just a year or so ago, that was called Buuteeq. Buuteeq made websites for the hotel industry that would integrate all the social facets of digital marketing. Since Booking.com took it over and now calls it Bookingsuite they have been hitting hotels hard convincing them that they need a 3rd party website to help gain more bookings. So they have a few packages in which one is where its totally free, where they build your hotel a 3rd party website and only charge you commissions for any of the bookings. Another package allows you to have a blog, and to have more pages and consult with a content manager. This way you can build the online digital content about your hotel around their booking engine. They charge a pretty hefty monthly fee for what that program does. I mean their sites do convert very well, but your brand.com site can do the same thing. Before you go and sign up for something like this with them, or any other large media agency, you really need to know the following.
Websites do not just automatically pull in traffic. I know there are some designers and developers out there that will tell you their website will generate a load of traffic and converting visitors into customers, but its simply not true. You have to direct traffic to a website by creating fresh new content that uses the key words that are being typed into search engines by your possible guests. With out having this content through social media platforms, stand alone blog, book marking, and SEO of your own site, your not going to be found on search.
HERE IS A BLOG POST FROM BOOKING SUITE TELLING YOU NOT TO BLOG BUT GET THEIR WEBSITE COMPLETE AND CREATE CONTENT ON THEIR PLATFORM.
So you go and create content on their booking platform making them commissions on bookings. Covering up any content you have that directs people to your lowest cost booking source. Which is your own website or brand.com website.
Another main thing is do you want to have a company that is not only taking your website visitors away from your lowest cost booking channel, but a company that is also working for your competition. I have seen Booking.com flood a market with their stand alone websites. This is just watering down your marketing even more, why a bigger company makes the profits off of your hard work. That's really how I view it. I also understand that you might not have time to do your own digital marketing for your hotel and that it seems like an easy way out. This is why we offer packages for hotels that are based on getting traffic to your own brand.com website.
If you would like more information on how New Simple Marketing can help you market your hotel online and bring revenue through your most profitable booking source fill out the contact form below, or visit our Hotel Marketing Services Page.