Not Receiving That Many Online Bookings?
With us being well into the 2nd quarter now, many hotels are reviewing their reservations and occupancy reports and probably scratching their heads on why they are not receiving many online bookings. There are many factors as to why your hotel is lacking bookings from this major channel and the one main reason is that your site and other online content might not be up to date.
When people turn to the internet to search for hotel rooms in a local area they are searching by various searches. When you might think that your city with hotels next to it is the most popular search you could be wrong. We did some keyword research in the area of the hotels that we manage and found out that our main search keyword phrase has been falling at a fast pace. People are actually trying to tighten down their searches to events, businesses, or attractions that they are visiting. So this all goes back to your website. Are you updating your content on your website pages enough?
What events are being held in your area this year that were not there last year?
Do you still have old events from last year posted on your site? Or Even worse are there events from 2 to 3 years ago?
You will need to really take a broad look as to what is going on in your area this year, and make sure your website content reflects that. If you have not updated your content on your webpage for quite some time, you need to invest the time to get this done. One key thing you need to always remember is that Google likes Fresh Content. They also like to see fresh content to local areas, when it comes to hotels. Google handles hotel searches a bit differently then they do with other business searches.
They want to make sure that people who are searching for area hotels get the hotels that are close to what they are looking for. A couple of years ago, hotel searches would show up any site that was ranking high in key words. This is no longer the case. Your site has to be an honest site about where it is at locally, and has to tie into what is happening in the local area. So the first thing you will want to do is get that first page updated, and if you have an event page you want to make sure that is updated as well.
Check Your competitions websites and look to see how they are representing the area that they are in. This will help give you ideas as to how to change your home page wording, and even driving directions that might be on your website.
Pictures and Blogs
Now your main website is not the only thing that needs updated and has to have fresh content. Your social media, and blogs need to reflect fresh content too. When was the last time you remodeled your hotel? Do you have new pictures on your website but not on your blog? This right here can be a very dangerous situation as you were blogging at one time, and then you have it sitting out there with old content. One thing you need to keep in mind is that when you have a blog, and you don't update it, it still is getting some kind of traffic, and Google and other search engines look at it as your connection to your website. So if you have made some changes at your hotel, then blog about it and post pictures!
Do you still have pictures of your rooms with old bedding but your hotel has gotten new bedding?
Do you have the new pictures of your new lobby with the new carpet?
Do you have new employee pictures posted on your social media or blog?
Remember with this day and age having fresh content on your sites representing your hotel is very crucial in getting online bookings. Start reviewing all of your online content today, get it updated, and then drive traffic to it to let people know that your property is staying with the times. Also this will tell Google that there is something new about your hotel and your properties content will start coming up in new searches for your area.
More Guest Blog Networks Taken Down Months After Warnings
Just a few months ago Google announced a new change in its search algorithms stating that guest blogging is now a no no, and has proven to hold to its word as it starts penalizing guest blogging networks with its recent one being Post Joint. Post Joint is not allowing this to phase them, and said they will continue to strive outside of Google.
One mention with an online source says that Post Joint does not show up on searches for its own name. We find this to be true but if you enter Postjoint.com they do show up, however if you enter Post Joint, they do not. How they will continue to strive with out the largest search engine in the world is a bit puzzling to us.
My Blogguest has reportedly been penalized now as well. One concern that we might have is that legitimate sites are now scared to allow guest bloggers on their websites due to the changes and threats that could possibly enter their website into Google jail.
What is your opinion on this subject?
Did you allow guest blogging before? Are you still going to continue to allow it?
Can your site withstand not being on Google?
Is Your Site Popular or Do You Know What Your Talking About
Google employee Matt Cutt's announced that a new Google Algorithm change is coming in the near future to help improve their search query results. The new change is going to measure the sites for authority and not so much for popularity. Many sites or blogs are popular and get a lot of traffic but what is their niche? Are they just popular on the subject or are they an authority on the subject?
So to put it plainly lets say you have a blog and your niche is Pets, and this blog is very popular but you end up writing a blog post about Weddings. Well right now your post about weddings since, your blog is so popular is going to rank high for searches in Weddings. What is being proposed is that those kind of posts and sites will not rank as high. Google is wanting to give people a search experience to where they are seeing people that are experts on the subject or making sure that a website for a niche is actually posting fresh content for that niche.
Since no exact information is really coming out of Matt about the exact changes, its strongly recommended to people that you start tailoring your content strictly to your niche and not get side tracked about writing about something completely off base. If you start working on your content now, its less likely that your website will be hurt with this new change. So you can wait and see what happens or you can get a head of the game and start working on building quality content that will show Google you are an Authority of that special niche. With out knowing the exact dates you should be cleaning up your site and blog now so you don't loose your organic traffic. Supposedly this change is going to help small businesses and smaller sites get more organic traffic because they are the professional on what they are writing about.
It will give people better, and faster results especially if your looking for medical advice. How many times have you did a search and you had to dig a few pages because the sites that are showing up on the first few pages mention what your looking for but the people writing it don't know what they are talking about?
This happens many times for example how many times have you did a search and you got an Answer site, or a ASK Question site with various people chiming in their opinions or thoughts on a subject? I have done this all too many times and found useless information or the wrong information. This is what Google is planning on cleaning up with this new change. I guess we will see more or hear more when it actually happens.