Local events in your area can be very large room generators and some hotel managers and sales directors don't realize as to how many local events they have in the area that can bring in rooms. To increase your hotel occupancy with local events, you must first find out when the events are, and to find out who is coordinating the event.
Talk with your local CVB. Local CVB's usually have a large list of events and the contact persons name that is hosting the event. Once you build a list of your local events place them on a calendar. Once you get these all placed on the calendar so you know what dates they are being held, then you will want to check your hotels availability for those dates, and then look up past history for those dates. If those dates were not sell out dates, then for what ever event is being placed that day, you can call on them and offer a special rate.
Some Local events want their vendors to help sponsor the event in order to get the business. That is fine, but make sure its going to be feasible for you to do something like that. Every time you pay for marketing or any kind of event advertising you want to track the ROI to make sure your getting your bang for your buck!
Blog About Your Area Local Events
Now once you get done calling directors of events, and paying for your advertising if there was any costs, you want to make sure that you are visible on the internet. People that come from out of town to these events usually do a hotel search for hotels near the event center. So make sure you put your location and how far you are from the event center along with searchable key words. Blogging for events can be time consuming, but from past experience it does help to make sure you get your piece of the pie. In my opinion blogging about events on your hotels website is a must and will bring you room nights. Its never let me down with my properties in the past.
Use Social Media To Talk About Local Events
Don't forget that this day and age people are social more then ever before especially due to the popular social media sites such as Facebook, Twitter, You Tube, and Pinterest. Make sure you share your blog on these channels and post perodically about those events so they will be planted out on the internet and help you when people are doing social searches or even searching on search engines. This will plant seeds out there on the web stating that your hotel is part of the event and will come up when people search for these local events.
These steps will help you increase your hotels occupancy with these events even if you never got rooms from them before.
When people hear about video marketing, they sometimes get scared, or they think that using You Tube is not for their business. The mindset of this is totally wrong. With You Tube being the 2nd largest search engine, if you do not have a presence on You Tube, you could be loosing sales to your competitors. If you are scared of using You Tube because of being shy or nervous, you need to have the mindset to do things that are not the norm for you. The only way to be successful is to step out of your comfort zone.
The reason to market your business on You Tube, is that video is becoming more popular and it also helps make you look like the professional you are with your business or niche. It dosent have to be fancy or complicated, making You Tube videos for your business can be fun, and will really help you get the word out about you and your brand.
First thing you want to do, is search You Tube based on your industry. If you manage a hotel and want to see what videos your competition are doing, then you would do a search in You Tube city name with state and hotels in the You Tube Search. Remember research is key and once you know how other business's in your industry are utilizing You Tube you will then get the idea on what kind of videos you want to do.
If you have a store front, your first You Tube video should be a guided tour of your store. If your store is specializing in certain products, then you will want to do videos about 2 to 4 minuets in length on that special item or idea.
Once you build your You Tube channel and get your first video published, dont just let it sit. Make sure you include links on your website, email footers, article writing, blog posts, Facebook and Twitter. This will get things started in the search engines, and with in a day, you should notice your video showing up in Google search results. Also make sure you have the description and keywords created correctly to ensure that you will get free organic You Tube views. Properly filling out the descrpition section, and using the right key words is the major key in getting your video seen, and having it go viral. Read a Later Blog Post on This by Clicking Here.
Another main thing you will want to do is make sure you have your website URL on your You Tube Channel. When your videos start becoming popular, this will send an update to Google, and help bring your web page up in search ranks, based on your business key words.
If you have questions on more advance ideas and how to set up your channel, and key word placements feel free to email us at firstname.lastname@example.org or subscribe to our blog, as we will be having more posts on this form of marketing in the future. Also remember that You Tube is Free for you to use.
Marketing your hotel on Pinterest is now something that you must do in the new day and age of digital image marketing for hotels. However just posting pictures to Pinterest will not give you the full impact that you are looking for. In order to market your hotel on Pinterest you want to tell a story.
Get guests excited about your property by telling your hotels story on Pinterest through great rich images. Most hotels today have started picking up on Social Media Marketing but very few hotels are using Pinterest in their marketing plans. With Pinterest being one of the fastest growing social media sites with 10 Million Strong and growing, and with people wanting to see more rich media, its a no brainer that you will want to market your hotel with Pinterest.
Walk around your hotel starting with the lobby. What are the main key points that you want your future guests to know about your property? What is the value of staying at your property? Think about these things and start taking pictures of unique places of your hotel. Once you have that done create a Pinterest account. Once you get your Pinterest account set up you now want to start posting your pictures and telling your story.
Make sure you show off key points such as Amenities, rooms, lobby, meeting room, and take pictures of what makes your hotel stand out from your competition. Also do not forget to include pictures of your team. People are more social now adays, and seeing the faces of the people that make the hotel a success makes them feel closer to you.
Marketing on a tight budget is not impossible. In fact its very possible if you know a few online techniques to help get your business noticed on the internet.
With over 80 percent of people going to the internet to help them in their decision making, if you do not have a strong present on the web then marketing your business can be very expensive. If you have a website, and know about basic online marketing, there are some strategies to help you market your business why being on a tight budget.
Using social media sites such as Linkedin, Facebook, and even Twitter can help you get the word out on your business. Over 800 Million users use You Tube every day, and with You Tube being owned by Google, its one of the greatest sites to adverise with video about your business or niche.
Not marketing your business espicially in this day and age will greately hurt your bottom line in the long run. Business's are becoming more and more competitive and using just about any marketing avenue they can find. So using the execuse that you dont have that much marketing funds in your budget is no execuse.
Check out this great article on 5 Online Marketing Strategies on A Tight Budget at Entrepreneur.com by clicking here.
Alot of People Dont Realize that Sales and Marketing go hand in hand. They actually do. Sales actually goes under the Marketing family all together.
There are 3 ways to market your business but only one proper way works with good results. One way you could market your business is just by doing that. Market! Post ads, pass out fliers, radio, online etc. What happens after all that? The customers go to your site, they call you they want to buy what ever your offering but do they? More then likely only a small amount of them will.
Another way to direct sale your business. Make contacts get out there and realy talk to people face to face, educating them on your product or service. Do you get results that way? Yes but its the same as just marketing your business. Only a small amount are going to purchase your items or services, unless you run into a direct need. People need to know about your brand and need to be reminded that its still out there. Other wise they will just put your card in their roledex and when it comes time for them to buy they will most likely go with the company that has brand recognition, proper marketing, and a great sales presence.
So all 3 techniques need to go hand in hand with your business. Market get recognized, and also stay fresh in consumers minds. Have trained sales staff or yourself out selling your product or services. You will see alot more results and more impact on your BOI.
Get A New Gallon Of Paint For Your Marketing
When we want to freshen things up such as our office or living room, we always seem to want to put a fresh coat of paint on the walls every few years. However with your marketing plan, you need to make sure you look and freshen things up once every 6 months or if you want to be really active with your sales, I recomend doing it every 90 days. The term new gallon of paint for your marketing stratergy is to launch a new marketing platform after each review. If you are not doing this with your marketing then you could be loosing sales. One thing you want to always remember is that typical marketing takes time to see the fruits from it, but its necessary, however dont take away time from doing direct sales.
For some tips on reviewing your marketing plan, visit our blog post on the subject.
Reviewing Your Marketing Plan