How To E Market Your Hotel
Hotel E Marketing which also stands for internet marketing, online marketing, or digital marketing is very crucial for any hotels survival. With over 88% of travelers looking online to make their travel plans, you want to make sure that your hotel e marketing is being ran on various platforms to make sure travelers are seeing your product. If you do not have a great online presence then you need to come up with an hotel e marketing strategy.
There are various ways to e market your hotel with numerous of tools already available to you at your finger tips. If you find out that you don't have time to this on your own hire a marketing agency that understands hotels to do it for you.
Get a great start by doing the following to e market your hotel.
Steps To E Market Your Hotel
1. Email Marketing- This is still one of the greatest ways to continually e market your hotel to past guests that have already stayed at your property. If you are not collecting guest emails to send confirmations to them, I strongly recommend you do it now. We have countless of times brought back guests who have stayed at various properties due to a change in management, new amenities, an event happening in the local area, or because they just haven't stayed with you for quite some time and have forgotten about your hotel.
2. Website - You need to have website as your central point of online contact with future guests. They need to be able to do some research about your hotel, and if you do not have a website for them to do this, then hotel e marketing for your property will never pay off. Its also a great benefit that these guests can make reservations on your website or have a link that can take them to an online booking engine.
3. Reviews - Responding to all reviews good or bad, shows guests that you care about your service that is given at your property. Even if you have average, and bad reviews, just be responding to the guests shows travelers that you are monitoring them, and care about your online reputation. This will convince some of the guests that would normally be turned away, to give you a try.
4. Social Media - This is a great way to get your message on your hotel out to the masses. We strongly recommend that you tell your story on Facebook, Twitter, Pinterest and a blog. Again we know these are time consuming, and if they are done wrong they can hurt you more then they can help you. So if you want to effectively e market your hotel on social media let the pros do it for you to give you more bang for your buck.
Hotel E Marketing Will Pay Off
Hotel E Marketing will pay off in the long run, by increasing your bookings which will in turn lead to higher occupancy, and rev par for your hotel property. If you have a hotel that has a food n beverage outlet there are many various forms to get people through your doors with hotel E marketing.
Don't get discouraged if you do not know how to do this, as there are thousands of companies out there that can do this for you, but not many understand the hospitality business like we do. Our president of our company New Simple Marketing has 15 years of hotel management and sales under his belt, and knows what you go through in order to bring guests into your rooms. This is why hiring us makes more sense, as we know the industry and know how people are looking for your hotel. Hotel e marketing also does not need to break your bank account. If you are interested in having us help you with your hotels e marketing simply click here.
Why Digital Marketing Is Important To Hotel Industry
The hotel industry has many various trends, and they are constantly changing such as the ever changing world of marketing, especially for hotels. Hotel industry trends in digital marketing has made even a bigger change and with most hotels jumping on board, its crucial that you don't allow your property to get behind.
Did you know that 6 out of 10 travelers will change their mind on their hotel selection due to something that they read on Trip Advisor, Facebook, or even by doing a new google search? That's a pretty large number, and if your hotel does not have that strong of an online presence, chances are you are loosing bookings to your competition.
Do you want to see how your hotel stacks up to the competition? Do a google search for your property this way. Type in the search (My Hotel in your city and state) example: If you manage or own a Super 8 in Charleston North Carolina then type in the search (Super 8 In Charleston North Carolina) now go through the items that come up on the search. How many actually show up that are for your hotel? Or do you see a lot of various links to 3rd Party OTA's such as Expedia, Hotels.com or Priceline? You might even see a link to one of your competitors. When people do searches for your hotel you can see that they have many various places to click on in order to get the information they want to make a purchasing decision. Your hotel needs to follow the trend and have as much digital content out there so they are booking with you, and not an OTA which cuts into your profits. Worse yet they could even book with the competition. This is why digital marketing is the major hotel industry trend to raise your occupancy.
Digital Marketing Trend For Hotel Industry Can Be Expensive
If you are unable to follow this hotel industry trend for yourself, it could cost you quite a bit of money to digitally market your hotel, however there are ways you can outsource this and have it be more beneficial to your bottom line, by choosing the right company. Most marketing companies that going after hotels do not have hotel experience. They think that the online marketing trends that work for their other clients will work for hotels as well, and they are sadly mistaking. Also do not get sucked in by the companies that are offering 3rd party websites saying that their system will generate bookings on their own so you can focus on your guests. Why the websites look very nice, and they are integrated with a booking engine so guests can make online reservation, ask yourself this.
How are these sites being found?
Its one thing to have a great looking website, but I have seen where a basic website with property information, loaded with pictures, and video have converted more guests, based on how the guests find the website through their search. Future guests are searching for your hotel in many different ways. Keyword research for hotel digital marketing is crucial.
Just building a website is not enough. Digital marketing trend for the hotel industry is like planting a garden. The website is the base, the dirt so to speak. It needs to have seeds planted in order to make the garden grow, and in order to do that you need to nurture the seeds. With the hotel industry trend of digital marketing taking fold, its very important to start nurturing your garden now.
Hire A Company That Has Experience In Hotels
To make sure your digital marketing packs the punch your looking for hiring a digital marketing agency that has experience in hotels can give you a better return on your investment. Your hotel needs to come up in various searches for your area, based on what guests are typing into Google. You need to build your presence around your room generators, whether its a large hospital, manufacturing business, or events that bring in out of town guests. You need to be able to come up on all of those searches and be able to tell your hotels story to these guests so they feel that they have enough information to book at your hotel instead of constantly searching. People want to be informed and they are hungry for information.
Most marketing companies do not know all the trends in our industry and how to find these kind of drivers that will send traffic to your website. The more traffic to your website, will lead to more bookings if the traffic is targeted to the guests. At New Simple Marketing we know how do just that. The president and chief marketing consultant for New Simple Marketing is a 15 year hotel management and sales veteran, so when you hire us to do your digital marketing for your hotel not only are you going to be promoting your hotel on various digital channels, but we are going to be driving targeted visitors to your website that are looking for a hotel in your area. Its like hiring an online sales team at the fraction of the cost.
See How We Can Market Your Hotel And Build Your Online Presence
We can start on most hotel projects and have it up and running with in 7 days! Not only do we work fast for you in order to get your online presence built, but we also will not take on another hotel client with in 10 miles of your property. The reason we do this, is because we want to drive business to your hotel, and not your competition. When you work with us, your getting a partner in sales, and not just a company looking to saturate the area with new clients.
So if you want to stay or get with thishotel industry trend, get on the digital marketing band wagon now, and start raising your rev par. Call us at 563-265-2717
Why You Must Have Social Media For Your Business
Social Media is a major thread now in billions of peoples everyday lives. Over 1 Billion people are logged into Social Media every given day. People are spending more time on their mobile apps then they are at the kitchen table. It use to be if you wanted to socialize you would do it at a friends house, kitchen table when having your family dinner, now you can do it in a blink of an eye with over 100's of your friends at once by typing a single post. The day of advertising in a newspaper is almost gone, and is getting to be quite expensive for some business owners. I mean really? Why Pay so much money for an ad, that will be seen by so little? Doing this form of digital marketing for your business can be expensive too if you don't know much about it. There are a lot of companies that are charging thousands a month to manage companies social media strategy's. Lets get back to telling you why its so important to do this form of marketing, and we will get to the costs associated with it at the end of this article.
47% of American Facebook users have said that their purchasing decisions are influenced by Facebook, either by an ad, promoted post, and majorly by their friends and families past experiences. This is one reason to be active on social media sites, to monitor whats being said about your brand or business. Reputation management is crucial in this competitive world. Being active on Facebook can help you monitor, and control whats being said about your brand. The way you can control it is by how you run your business, and how you tell your story over this media outlet.
People are sharing there everyday lives on these sites at an unbelievable rate. Millions of minuets of video is being consumed by people every hour. People are wanting information fast, when they want it, and able to share it with their network at fast speeds. Your consumers can blast a bad message about your brand to 100' s and even 1000's of people in a blink of an eye. There not just sharing the negative, but the positive as well. If Sara had a great experience at your hair salon, shes going to get on her favorite site whether its Facebook,Twitter, Instagram etc, and share it with her friends. Sara has the average amount of friends to her Facebook profile, which is 300-500 people. There are a large amount of people that are connected to 1,000 to 3,000 people on their networks. So the positive has the same opportunity to reach those many people as the negative. When your running your business, you want to encourage these good things to be shared on these networks. Its a new age of word of mouth advertising. Building a Facebook Business page for your business is a great way to draw more attention to your business, keep in contact with current customers and build a new customer base.
Using Social Media To DRive Sales
Social media can be used in many various ways to drive sales. There will be a lot of people out there that say social media wasn't meant to be a sales and promotion center because its on a social network. Well they are wrong and right. You can use a good social media strategy to drive sales on these sites in various ways, as long as you do it properly with a good mix of social, and promotion. You need to know when your fans are online. Many things need to be done to have a good digital presence and to make sure your social media strategy does not go to waste by spending large amounts of money if its not going to be done properly.
These social media networks, have the power to influence the consumer, and make them want to have more information about you by sending people to your website. This is the day, that if your business does not have a website, your not in business. Over 86% of consumers start their purchasing decision by going to a search engine. So making sure your social media is being optimized properly to look good on the net, can allow you to gain new customers because they are going to your website, and more traffic to your website because of your social content, means your site will move up in the search rankings, which in turn will get you even more free traffic to your site.
A proper social media strategy will give you the return you need, and increase your visibility to a different market segment that why you might not care for social media personally, you will reap the rewards it can bring your business, but don't think you have to pay thousands of dollars a month to do this. You can hire a reputable marketing agency to handle this for you, so other areas of your operation don't suffer because you took your eyes off of it a few hours a day.
Social Media Services Are Affordable
You can do this form of digital marketing for your business with out breaking your bank account. The whole idea to market your business is to increase the bottom line. We know that all too well. Some companies will charge you thousands of dollars a month to do a package of services, where there are many that will charge pennies on the dollar, and you need to watch out for those as well. The ones that seem really cheap, use what are called in the SEO world black hat tricks. If you get caught you will have search engines penalizing your content, sites, pages and you wont be found on the internet. Using these techniques sound tantalizing because they can rank you higher on the serps very fast, but once your caught and they are getting better and better of catching them, they will bury your content to where it will never be found.
You can have a great online presence with the ultimate social media package. Where you will just pay one low monthly price for a variety of social media services that will draw people that are on the internet searching for your services, to find you. It can be done, and it can be done that it will allow you to know its being done right so you can worry about the other operations in your business. There is an answer to your social media budget.