Its every hotels General Manager and Sales Directors dream to have their website on the 1st Page of Google with their areas hotel search term, however it can't be done overnight and nobody I mean nobody can guareentee you 1st Page search results with Google.
Marketing companies out there that do online marketing for other business's other then hotels are reaching out to the hotel industry in hopes in gaining more business. However they cannot garueentee you 1st Page on Google, and when they do succeed at this, your website will be at risk of being permantely removed from Googles Search forever. Alot of these companies that are out there making such promises are using black tecniques which are not allowed by Google. Google is punishing these sites by removing them from their search index. Which means nobody is going to find your site. Alot of these companies also do not know about the new Google algoryhtym for hotels since Google is wanting to make money off of Hotel sales by becoming its own travel search engine.
Google Uses Lattiude and Longitude For Hotel Searches
For the last 5 years Google has been wanting to localize searches to make their searches easier on people looking for something in a local area. They picked Hotels to start this out, and if your hotel is not close to the downtown city center, your chances of being on 1st page are slim to none. When you do a search for local hotels such as Davenport Iowa Hotels, your going to get a list of local hotel pages in Google, and then a small handful of websites for those propeties on the 1st page. Those hotels are closer to your city center and it goes from there.
Having good key words in your website description and meta tags are always going to be key, but overloading and anchoring text to get you to move up those searches is not recomended. However there is a way to get your website to move up in the searches if your not on the 1st page and thats by focusing your online marketing to your local events that drive room nights to your local area.
Focusing your online marketing to your areas events and tieing it in with your hotel is the best way to get seen on Google as most people will search for hotels near the big event because they want to be close to the event, or some people do not want to be close to the event. This will force Google after time to move your site up for your areas location. However if you are in a small town on the outside of your market, ranking on 1st page wont happen.
Remember trying to fool Google will cost you, and using a company that promises 1st Page ranking on Google is just throwing your money down the drain.
Get Your Business Seen By Facebook Viewers
Marketing our business's can sometimes be a challenge, but when we all work together to help syndicate our services and products it can be a win win for all marketers. Facebook now has over 1 Billion users and there are hundreds of Facebook groups where you can advertise your business or business opportunity but very few are managed like the new group we created last week. The group GET YOUR BUSINESS SEEN was set up to get more views then just the people in the group because we are attaching it to our SEO efforts and promoting the group on various different levels online.
If you want a free way to advertise your Network Marketing, or Business opportunities on Facebook join our group. We even select randomly certain opportunities and services to pin to the top of the group for 2 days. Why advertising on Facebook groups is not what some professionals recomend because they think it lacks traffic, its a great way to advertise to people that are looking for your type of offer. Facebook group advertising is building people small fortunes and helping them grow their business becausee its targeted traffic.
Join this free group today and start promoting your business to the billions that are on Facebook.
Why marketing on Social Media sites like Facebook can bring you in a great deal of leads, and make you a tons of money, it cant be done by doing SPAM.
Why there is a proper time and place to post your business opportunity there is never a time or place to spam your time line with it, so it cloggs up everybodies news feed.
This will do two things. 1. It will cause you to loose followers and friends, and 2. It will violate the TOS of Facebook and get your account suspended and later on shut down. So think before you start sending the same message with the same link every hour on the hour, and not post anything else to your Facebook Time Line.
Social Media Is About Being Social and Connecting
When marketing your business on Facebook and other Social Media sites you want to make sure your giving your followers value, and not cram something down their throats. This has been said over and over again, that people do not follow business opportunities, they follow people. So if you are marketing a MLM or Network Marketing opportunity you want to protray yourself as the expert of the subject and show people that their is a value to you, and then they will see the value of your product/service and once they get to know you a bit better, they sign up!
Dont attack people that suggest you could do things better. This just shows that you cant take constructive criticsm and act like a baby instead of a busines person. I had a gentelman that use to be on my Facebook as a friend that was sharing information about a business opportunity he signed up for. He was looking to get others to sign up under him as well. One thing he was mentioning in his post was that this new website launched without a pre launch, and with out the hype, however little did he know that posting the same two posts on his timeline mind you was creating hype, and making him look desperate because for days on his time line this is all you see. I mention to him that what he was doing could be hurting him, and he attacks me saying that I have no life, and I am not successful. Needless to say I almost fell out of my desk chair laughing and a few of my friends and clients did as well. I guess my 11 years of marketing and online marketing experience has been a waste LOL.
Remember when your trying to attract leads to you, everything you say and do on Social Media sites is out there for everybody to see, and if you set the bad example about yourself, then how can people take you seriously about your business? Its something to think about before you do your next post, or decide that your just going to promote instead of be engaging.
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Growing Your Business With Facebook by Keith Eastman