2014 Is Crucial For Hotels To Have Social Media Presence
This year is more important then ever that hotels build a social media presence in order to survive. As the internet expands just having a good website is not enough to bring in online sales. Overall 88% of travelers go to review sites such as TripAdvisor.com and about 40% of those travelers look even further into their travel plans by seeing what their freinds are recomending. The only way to do that is through Social Media outlets such as blogs, Facebook, Google Plus, and Instagram.
This day an age people are looking for recomendations because they do not want to spend their hard earn money on a trip and then have it be a bomb due to bad service or worn out hotels. Social Media has grown to give them just that kind of feedback. There are quite a bit of consumers that look specifically for hotel Facebook pages to see what kind of buzz is surrounding the property along with trying to find helpful tips for their next stay. With this being said hotels that do not have a social media presence are really missing out on grabbing their fair share of the market in their areas. Just having a Facebook page is not enough. Hotels need to develop a Social Media Marketing Plan.
Just Building Social Media Platforms Is Not Enough
Ok so your reading this, and you might be feeling a slump in occupancy at your property and your going OK I am going to build a Facebook page. Well thats great that you decided to take that step however just building a page and letting it go is not enough. Its about how you use that page that really gives you the full impact. You need to designate someone on your front office team that is familar with social media to operate these pages for you, or hire an outside company such as ours to handle your social media. You want to make sure that you are getting the technical stuff down so that your page will show up in search engines to help better rank your websites, and you want your pages to be social and engaging with people that visit your page.
You want to make sure that people can see information fast, and will also interact with your page by likeing posts, sharing comments, and sharing your posts with their networks. Some hotels even offer a way to book rooms on their Social media pages and offer an incentive to do so such as a Fan Discount or a Fan Rate. Social media is also a great way to retain people and keep your property and brand in their minds on a daily basis.
Being able to have your guests and future guests attention is almost priceless, and if you utlize your social media platforms correctly and think out side of the box, it can be a very important guest service tool and revenue generator for your property.
We found this blog post the other day and it really lays out what to do to get the most of your Social Media marketing. We strongly recomend you read it. Also we will be posting about the various social media platforms that we use for the hotels we market and what is working for us incase you decide to go this alone.
MUST READ DOES YOUR HOTEL HAVE THE RIGHT SOCIAL MARKETING PLATFORM?
Why Cant I Get Enough Traffic To My Website?
Their are many reasons why your not getting the traffic you want to your website. One of the major reasons is that you were either not trained properly or you are lacking the drive to do what you need to do, to build your core traffic to your website. Building core traffic to your site is crucial to any online businesses success. You have to get 100's to thousands of views on your site inorder to make any money or gather leads for your business.
To get that many views you have to plant the seed. You see online marketing is more like a plant then a web any more. Making sure you have enough back links, syndication, technical knowledge, is the key to planting the seeds to make your website grow. This is why we are sharing a friends 1st Part article on Core Traffic Strategies. We hope you see the value in this content as much as we did.
Core Traffic Strategies - Day 1
Welcome to the first day of core traffic strategies which if followed without fail will bring traffic to your website or blog. The first thing you are going to do is relax and grab a coffee or get some snack as I was very hard on everyone yesterday and those who know me were quite taken aback as some of my friends wrote me hey saurabh what happened to you? Did you lose your pajamas? Ok I did not lose my pajamas and will return to my normal self. Yesterday’s article was just a jolt to those who think that you can create a magic button which will make you rich overnight. There is no magic button but you can create your own magic buttons which will be bringing you traffic from all directions. Ok some people have surely woken up and before I start the practical stuff. I want to tell you do not be serious ever in life from outside. Try to laugh at things. I am telling you this from my personal experience. You will ask me d how does it effects attracting traffic. Let me answer you it will effect you a lot because you become so magnetic when you began to laugh and enjoy life. People began to like you and people is traffic.
So here is the first very important part of the core strategy.
Now if you or either of you who have fallen from your chair. Sorry but I had to do it. As this is the most important thing to attract traffic. I know you are shaking you head you are saying it must be crazy to blog daily and you cannot blog daily. Some of you might not have a blog at all. And somebody will say what is the advantage of blogging on Sunday. Who will read your blogs.
Let me answer to all those questions above. Firstly if you do not have a blog make one today. For all those who think they have nothing to say today then write a blog about what is there that is making you say nothing about today. Those who are finding it hard to blog on Sundays can write why it is hard to blog on Sundays. I do not care where you are and whatever you are doing the first core strategy is going to be that you are going to blog daily from now on.
Why to blog daily?
You know google love content. It has finally discovered a year before that it is just a search engine and its main job is to provide information. The more information and original information (we will talk about that later) you are adding to your website and the best way to do is through a blog the more google’s crawler will visit your website and you can see it visiting your website if you are using livezilla or have installed visitors tracking.
So what does it have to do with google’s visit?
Everything my friend. If you can make google come to visit your website everyday you create reputation. And good reputation is the key to bring good traffic.
Make blogging a habit like brushing your teeth or taking bath I know some of the computer guys are not regular even in doing that but you know what I mean.
How much should I write?
Your articles should be around (500-700) words). Do not look at me as some animal out of zoo. I know what I am saying and you committed in following me for at least 30 days.
What should I write about?
About your website’s main topic. Think about your keywords it does not matter what they are and revolve your article around it. Think of the why’s and how’s.
Hey what I do when No ideas is coming?
I know there will be times when no idea will come to your head it is when you have written so many articles that your mind says I have written it all. Let me give you an idea but do not use it too often and that is use the content you find interesting like a video and give your comments on it. Google will love you if is a youtube video. This will be called as you are referring an outer source but writing your comments in your own words makes it your article. But do not do this more as it is you whose reputation has to be established.
What if still my mind is blank?
Go and read something the internet is a very large place and you will find lot of content on the web on almost any topic that you are searching for. You can also watch videos and listen to audio. So search for proper ideas and try to look at it from your point of view. It does not mean that you can just simply copy paste it. Google recognizes duplicate content so instead of rewarding you it will punish you by bringing down your website’s ranking and ultimately kicking you out of its index. So never do that.
Do not forget about authorship?
Whenever you are writing a blog please make sure that you have established your authorship with googleplus. As you began to write more and more articles your authorship will be established and people will began to look at you as an authority in your field.
Ok I have written an article of more than 600 words is my job finished now?
Congratulation I knew you could do that. You have to do this everyday. As per as your job being done there is one thing more that you have to do submit your blog to the blog search engines and websites I have already mentioned in one of my previous blog
.Where are the tools? You said something about the tools?
I know many people will like to have a tool help them write a blog everyday. And I am going to talk about tools only after you have finished your training for the first ten days. When you have done what all that I have told.
I want you to go thought the process first. When I wanted to learn HTML do you know what I did. I did not do it in Dreamweaver so that It can create much of the code for me but I started typing in notepad. Not only did it make me learn HTML but it made me very good at it. I will tell you about tools so that you can speed many of the tasks and it will also make you very fast but at the end of the 10 days or if you minus today 9 days session.
So all my friends out there I want you to be successful. Google ranks all those websites well who have high reputation. You cannot control google’s ranking but you can build your reputation through your blogs. So the first core strategy for traffic is Blog daily. Write it somewhere so you do not forget it. Let us see tomorrow which core traffic strategies is going it to be for the 2nd day. You have already started working and I am so glad.
Author: Saurabh Gupta(firstname.lastname@example.org)
Using Manual Surf Sites To Get Targeted Free Traffic
With all the changes that has been made with Google, and other search algorithms at one time I would tell you to steer completely clear of manual surf sites. However they have also evolved to be Google Friendly so to speak, however if your page that your going to market on this site has Google Adsense on it, I strongly recommend you remove the ads before using this kind of marketing. You could find yourself in trouble where the published ads are concerned.
Using Manual Surf or Click for views sites can be tiresome and time consuming but if you follow what we do, you will find that these will be great to get you on the right path to more eye balls on your opportunity or website. Which later will turn into sales.
The reason we recommend using these surf sites is because it will help you rank higher with Alexa and eventually Google by getting targeted referred views to your website. It will also give you people who are like minded like you viewing your website or opportunity, which will turn into leads, and leads will turn into sales. If you follow the pattern like we do, you will find out that it can be incorporated into your marketing plan, and will give you some good results.
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