Establishing yourself as the expert in your field will help you gain both recognition and respect. Luckily, that recognition and respect transfers directly to your company. If people trust that you truly know what you are talking about, they will feel good about investing in your product.

How to Gain Recognition
There are countless vehicles through which you can brand yourself as an expert. Budgets tend to limit what most companies can do, however. While television and radio appearances will re...

One of the first things I do with clients is determine their relationship with the post office. Why? Because in order to be an effective marketing organization, they will need to get pretty cozy with them. I admonish you to shake off the image of our mail system as being anything other than a highly reliable and valuable strategic business partner. After all, they help to deliver your message to a targeted group of prospects in an inexpensive way. And these prospects will buy depending upon t...

Successful restaurant marketing is a mix of art and science. As an industry, the restaurant business showcases a wide diversity of experience and inexperience. Some proprietors grow up in the family business and understand their restaurant as a work of the heart. Others come into the restaurant business out of a love or passion for fine food or wine. 

Most importantly, what this diversity demonstrates is that there is no single perfect strategy for effectively marketing your restaurant. Instea...